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Product Details

Format
Sponsoring
Topic
Meteo
Average duration
1 month
Language
French
Reader's interests
Weather
Audience
B2C
Media
TV
Country
France
Objectif
Awareness
Media details
TV
TV channel
BFM
Spot duration
8 seconds
Oftenly used for
Boost sales, Generate traffic to my website, Making my brand known

TV Advertising BFM TV - Week-end weather sponsorship

TV 1 month B2C
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Introduction to the TV show BFM TV - BFM TV - Week-end weather sponsorship

BFM TV is a free national news television channel. You will find all the news live on political, social, economic, sports and international news.

The program shown here is a weekend weather sponsorship. Weather is the most watched program in France. BFM TV allows viewers to anticipate the weather over the next 5 days using Météo France forecasts and satellite images. This offer enables you to sponsor the weekend weather programs of several BFM Group channels:

  • BFM TV: Saturday and Sunday, from 6 a.m. to 6 a.m. the following day;
  • BFM Paris: Saturday and Sunday, 7 a.m. to midnight;
  • BFM Grand Lille: Saturday and Sunday, 7 a.m. to 11 p.m;
  • BFM Grand littoral: Saturday and Sunday, 7 a.m. to 11 p.m;
  • BFM Lyon métropole: Friday from 11 p.m. to Sunday, 11 p.m.

A few figures on BFM TV's weather program

  • Over 12 million viewers every day
  • France's No. 1 morning channel (4:30 a.m. to 12 a.m.) 
  • Info leader 100% of days among viewers aged 25-49

Source: Médiamétrie Médiamat - Average September 2022 - April 2023

Would you like to advertise on BFM TV? Request a quote on our platform.



Advertise on TV with the best rates on BFM TV - Week-end weather sponsorship

Our dedicated team of media experts will take care of your quote request as soon as we receive it. We will negotiate on your behalf directly to the TV channel you requested with best advertising rates. Within 48 hours, you will receive your quotation at the best negotiated rate possible. Feel free to reach us if you need any help or if you need additional media advice.

Product Details

Format
Sponsoring
Topic
Meteo
Average duration
1 month
Language
French
Reader's interests
Weather
Audience
B2C
Media
TV
Country
France
Objectif
Awareness
Media details
TV
TV channel
BFM
Spot duration
8 seconds
Oftenly used for
Boost sales, Generate traffic to my website, Making my brand known

Last minute advertising offer - Weekend Weather

Weekend Weather sponsorship offer from August 6 to August 21, 2022 (3 weeks, i.e. 360 TV appearances) for €100,000 excl. tax instead of €156,750 excl. tax.

Performance: 

  • 35% coverage
  • 237 GRP
  • 90M contacts

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