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Product Details

Format
Sponsoring
Topic
Tech
Average duration
1 month
Language
French
Reader's interests
Business, Economic news, Investment
Audience
B2B, B2C
Media
Audio, TV
Country
France
Objectif
Awareness
Media details
TV
TV channel
BFM
Spot duration
8 seconds

TV Advertising BFM TV - Sponsoring 01 Business

TV 1 month B2B B2C
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Introduction to the TV show BFM TV - BFM TV - Sponsoring 01 Business

The 01 Business program is one of the BFM TV channels. This program, which is broadcast every weekend, supports companies in their digital transition. You can watch 01 Business on Saturdays from 3.30 to 4.30 pm and on Sundays from 11 am to 12 pm.

Frédéric Simottel and his guests discuss several topics such as: the emergence of digital innovation in companies, the fight against cyber-attacks, the challenges for artificial intelligence after the crisis…

Some figures on 01 Business:

  • 1.3 million weekly viewers on BFM Business TV / Radio: 890,000 viewers and 773 000 listeners
  • A qualified CSP+ audience: 50% Top Executives and 78% Top Income earners
  • A highly affinity-based audience with decision-makers (IA 111), senior executives (IA 109) and tradespeople (IA 117).

Source : ACPM One Next Influence Global 2022 BFM Business TV + BFM Business Radio / Etude IPSOS 2021

Are you interested in 01 Business sponsoring advertising? Request a quote on our platform.



Advertise on TV with the best rates on BFM TV - Sponsoring 01 Business

Our dedicated team of media experts will take care of your quote request as soon as we receive it. We will negotiate on your behalf directly to the TV channel you requested with best advertising rates. Within 48 hours, you will receive your quotation at the best negotiated rate possible. Feel free to reach us if you need any help or if you need additional media advice.

Product Details

Format
Sponsoring
Topic
Tech
Average duration
1 month
Language
French
Reader's interests
Business, Economic news, Investment
Audience
B2B, B2C
Media
Audio, TV
Country
France
Objectif
Awareness
Media details
TV
TV channel
BFM
Spot duration
8 seconds

The advertising device for the 01 Business programme:

The sponsorship of 01 Business is established over 4 weeks and includes:

  • 1 trailer from 6am to 9am and from 2pm to 5pm on Wednesday, Thursday, Friday, Saturday and Sunday
  • 4 billboards on Sunday from 11am to 12pm
  • 4 billboards on Saturday from 3.30 to 4.30 pm
  • 1 trailer scheduled from 8pm to 10pm on Wednesday, Thursday and Friday

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