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Display traffic IAB format

From €5,000 excl. tax

Product Details

Format: 160x640px, 300x300px, 300x600px, 300x900px, 768x96px, 1800x180px, 1800x450px, 2840x1420px
Media: DOOH
Country: France
Media details: Display

Advertising: Display traffic IAB format

Name: Display traffic IAB format
Brand: Display traffic IAB format
SKU: 3727
Price: 5000 EUR
Availability: InStock

Display 5 000 - 6 000 €

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Introduction of the website Display traffic IAB format

Advertise digitally on 370 websites

Drive traffic to your website with our IAB format display advertising offer

Our IAB format display traffic package will provide your website with the visibility it needs. This visibility will enhance your brand awareness. With our display offer, you benefit from precise performance tracking. Finally, our IAB format display traffic offer allows you to acquire more traffic to your company's website thanks to a three-dimensional targeting approach:

data targeting: deliver your display advertisements to consumers based on their centers of interest
context targeting: make your display ads appear on websites that use keywords or themes of your choosing
placement targeting: select the specific websites you consider most relevant to display your ads

What does IAB advertising mean?

The IAB (Interactive Advertising Bureau) is an association of several professionals from the digital advertising sector. The objective of this organization in France is to facilitate the development of online advertising through:

the implementation of advertising standards / guidelines,
the deployment of studies on digital advertising,
the organization of events.

IAB formats are display advertising formats with defined dimensional standards. They correspond to digital advertising placement formats that have already proven their effectiveness.

Adintime has designed an IAB format display advertising pack for you to work on driving traffic to your website.

Standard IAB formats: dimensions in pixels

IAB formats are display banner sizes standardized by the Interactive Advertising Bureau. They are recognized by all advertising networks and platforms, ensuring friction-free delivery. Here are the standard dimensions by device:

Desktop	Tablet	Mobile
300 x 300	320 x 320	310 x 310
300 x 600	320 x 640	310 x 620
300 x 900	320 x 960	—
160 x 640	230 x 920	—
1800 x 450	900 x 225	—
2840 x 1420	900 x 450	360 x 180
768 x 96	720 x 90	—
1800 x 180	—	—

Dimensions expressed in pixels (width x height). 2026 update.

Your display advertising campaign at the best rates on Display traffic IAB format

Get the best rates on the premium display sites of your choice in less than 48 hours. Our team of media experts will work on your quote request upon receipt. We negotiate for you the best rates directly with the media vendors.

Product Details

Format: 160x640px, 300x300px, 300x600px, 300x900px, 768x96px, 1800x180px, 1800x450px, 2840x1420px
Media: DOOH
Country: France
Media details: Display

The performance of our IAB traffic display package

With a budget of €5,000.00, your IAB format traffic display campaign generates :

1 612 903 impressions
12,903 clicks revealed
CPM (cost per thousand impressions) estimated at €3.10.

For a budget of €10,000.00, your IAB format display traffic campaign generates :

3 225 806 impressions
25,806 revealed clicks
Estimated CPM of €3.10.

With a budget of €15,000.00, your IAB format display traffic campaign generates :

5 084 746 impressions
40,678 clicks revealed
Estimated CPM: €2.95.

With a budget of €20,000.00, your IAB format display traffic campaign generates :

7 142 857 impressions
57,143 clicks
Estimated CPM: €2.80.

With a budget of €25,000.00, your IAB format display traffic campaign generates :

9 615 385 impressions
76,923 clicks
Estimated CPM: €2.60.

With a budget of €30,000.00, your IAB format traffic display campaign generates :

12 500 000 impressions
100,000 clicks
Estimated CPM: €2.40.

FAQ - IAB formats

What is an IAB format?

An IAB format is a display advertising banner size standardized by the Interactive Advertising Bureau, the organization that sets online advertising standards. These formats are recognized by all advertising networks, which simplifies ad creation and distribution.

What are the most widely used display formats?

The most common ones are 300 x 250 (medium rectangle), 300 x 600 (half-page), 728 x 90 (leaderboard), and 320 x 50 (mobile leaderboard). The choice depends on the placement on the page and the device (desktop, tablet, mobile).

How to run a campaign using IAB formats?

You provide your visuals in the correct dimensions, define your targeting (data, context, website selection), and set your budget. Adintime negotiates the distribution on premium websites and sends you a quote within 48 hours.