Advertising in Maison & Travaux: accelerate your sales among home decision-makers
Maison & Travaux has been the essential reference in the housing and home improvement sector for 40 years, offering a comprehensive source of inspiration and advice for transforming living spaces. We provide expertise on apartment and house renovations, practical tips, buying guides, and presentations of industry innovations. This is reliable and engaging content for our readers.
- Positioning: The leader in expertise for renovation, decoration, and home improvement.
- Keywords: Renovation, decoration, home improvement, DIY, housing.
- Mission: To provide a comprehensive source of inspiration and advice for transforming living spaces.
Reader profile: real estate investors and homeowners
Our readership is made up of individuals actively involved in home projects (construction, renovation, decoration). This represents a valuable target for any advertiser, as they possess significant purchasing power and are in the research and acquisition phase for products and services. This is a qualified readership that makes large investments.
- Core target: Active adults, homeowners, affluent and engaged households (A/B socio-economic groups).
- Behavior: Influential readers, seeking innovations and high-end solutions.
- Interests: Major renovations, interior design, outdoor landscaping (outdoor), buying guides.
Key audience figures for Maison & Travaux
Access a massive and multi-channel market with a powerful audience:
- Global audience: 2.9 million French people/month.
- Digital audience: 2.9 million unique visitors/month across 3 screens.
- Print circulation: 42,531 copies/bimonthly.
- Social community: 605,000 subscribers.
- Audio engagement: 4 million audio impressions (podcast).
Our Maison & Travaux advertising offers
To connect your brand to this premium and engaged audience, we offer high-performing editorial content solutions:
Single article: Ideal for presenting your brand, a product, or an inspiring story. Price: €1500.
Performance-based sponsored article: A complete article with a guaranteed 3,750 clicks to your website. Price: €3750.
How to advertise in Maison & Travaux
Launching your campaign and reaching our qualified readership couldn't be simpler. Fill out the quote request form on this page now. Our team will contact you as soon as possible.
