Advertising in Les Numériques: Access france's most demanding tech audience
Les Numériques is the N°1 tech media in France. The only media equipped with an independent testing laboratory, it has been guiding consumers for over 20 years in their choices of high-tech products, connected home, and digital services. More than just pre-purchase advice, the media supports its readers throughout the product lifecycle: understand, choose, use, maintain, renew. It stands as a true trusted third party.
- Positioning: N°1 Tech media in France and an independent trusted third party for purchasing decisions.
- Keywords: Tech, high-tech, product testing, informed consumer, responsible choices.
- Mission: To guide consumers in their tech choices through rigorous testing and a pedagogical tone.
Reader profile: informed consumers
The readership is composed of demanding consumers who base their decisions on facts and rigorous testing. They seek independence and reliability before purchase, making them an invaluable target for any advertiser in the tech sector. Les Numériques’ audience is the leader in pre-purchase advice. Reaching this target ensures that the brand is associated with trust and quality among purchasing decision-makers.
- Core audience: Informed consumers of high-tech and home appliances.
- Behavior: Active search for reviews and analysis before purchase, tracking products through their lifecycle.
- Interests: High-tech, connected home, digital services, home appliances, durability, independent testing.
Key audience figures:
Les Numériques offers unparalleled audience leadership in pre-purchase advice.
- Global audience: Leader in pre-purchase advice
- Digital audience: 7.7 M U.V./month
- Social community: 1 M subscribers
- Newsletter: 10.4 K subscribers
- Podcast impressions: 500 K podcast impressions
- Products tested: + 1000 products tested annually
Our Les Numériques advertising offers
To connect your brand with the demanding and responsible audience, we offer high-performing editorial content solutions:
- Unique article: Ideal for presenting your brand, a product, or an inspiring story. Price: €1500.
- Performance-based sponsored article: A complete article with a guaranteed 3750 clicks to your website. Price: €3750.
How to advertise in Les Numériques?
To launch your campaign and reach our qualified readership, nothing could be simpler. Fill out the quote request form on this page now. Our team will contact you promptly.
