Product Details

Media: Classic, DOOH, Evenemential
City: Bordeaux, Lyon, Paris
Oftenly used for: Make your brand stand out, Promoting an event, product or service, Targeting specific times of day, Target one or more locations with precision

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Billboard Advertising -
Event-Driven Station Takeovers

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Introduction to the OOH network - Event-Driven Station Takeovers

Event-Driven Station Takeovers

Certain moments are too significant for ordinary advertising. Fashion Week, Roland-Garros, the World Cup, major trade shows, or headline concerts, these events generate exceptional passenger flows with profiles that perfectly match your target audience. Event-driven station takeovers allow you to capture these audiences at the precise moment they converge toward the event, transforming the nearest station into a temporary brand territory.

The Strategy of Event-Based Domination

Event-based branding relies on a simple yet incredibly effective mechanic: identifying the specific stations used by attendees to reach the venue and deploying a brand takeover for the duration of the event. The result: an ultra-qualified audience, the event attendees themselves exposed to your message in a state of high excitement and heightened attention.

A Roland-Garros partner brand takes over Gare Montparnasse or the Porte d'Auteuil hub. A brand associated with Fashion Week invests in the stations typically frequented by fashion professionals. A trade show sponsor takes possession of the station closest to the exhibition center. The synergy between the event, the transit hub, and the brand creates an incomparable amplification effect.

Key Opportunities for Takeovers

Sports: Roland-Garros (The French Open), Six Nations Rugby, Paris Marathon, major PSG matches, and international competitions in the Île-de-France region.
Fashion & Luxury: Paris Fashion Week (January and March), international runways, and high-profile industry events.
Culture & Entertainment: Concerts at Bercy (Accor Arena), Paris-region festivals, major exhibitions, and Nuit Blanche.
Professional & B2B: Salon de l'Agriculture, SIAL, Maison & Objet, MIPIM, Viva Technology, trade shows generate flows of high-level decision-makers.
Seasonal Retail: Christmas and the holiday season, sales periods, Back-to-school, and peak vacation weeks.

Duration and Available Formats

Event-driven takeovers are characterized by their short-term nature: from 3 days to 2 weeks, depending on the event. This brevity is a core strength; it creates a sense of exclusivity and urgency that boosts memory retention. Available formats include:

Partial or full branding of the main concourse.
Platform and corridor displays along the primary routes used by the event’s audience.
DOOH screen integration for a synchronized digital component.
On-the-ground activation elements, subject to space and scheduling availability.

Identify your next event and plan your station takeover. Request your quote today.

Event-driven station branding is the smartest way to connect with a qualified audience during a moment of high emotional engagement. Your brand in the right place, at the right time, with the right audience.

Format panneaux

Your OOH posters at the best rates on Event-Driven Station Takeovers

Our dedicated team of media experts will take care of your quote request as soon as we receive it. We will negotiate on your behalf directly to the media you requested with best advertising rates. Within 48 hours, you will receive your quotation at the best negotiated rate possible. Feel free to reach us if you need any help or if you need additional media advice.

Product Details

Media: Classic, DOOH, Evenemential
City: Bordeaux, Lyon, Paris
Oftenly used for: Make your brand stand out, Promoting an event, product or service, Targeting specific times of day, Target one or more locations with precision