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Media: Classic, DOOH
City: Paris
Oftenly used for: Building your reputation locally, Making my brand known, Target one or more locations with precision, Working locally in your catchment area

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Billboard Advertising -
Advertising at Paris Gare Montparnasse

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Introduction to the OOH network - Advertising at Paris Gare Montparnasse

Advertising at Gare Montparnasse

Gare Montparnasse is the departure point for major TGV lines to Brittany, the Pays de la Loire, and Southwestern France. With 180,000 travelers per day, it concentrates a diverse and qualitative audience: students and families, executives traveling on the Rennes-Nantes-Bordeaux axes, tourists en route to the Atlantic coast, and residents of the Montparnasse business district. A unique audience profile in the Parisian railway landscape.

A station at the crossroads of several audiences

Montparnasse is one of the few major Parisian stations to combine passenger flows with very distinct profiles. In the morning, executives departing for business trips to Bordeaux, Rennes, or Nantes stand alongside students returning to their university towns after a weekend in Paris. In the evening, families on vacation on the Atlantic coasts cross paths with residents of the 14th and 15th arrondissements who use the station as a daily transit hub.

This diversity makes it a particularly interesting advertising space for mass-market brands, family offers, food and beverage, services, and regional brands with high awareness in Western and Southwestern France.

Available formats at Gare Montparnasse

Main hall: large-format displays and digital solutions in the central hall. High daily traffic and flow concentration during peak hours and major departure periods.
Place Raoul-Dautry facade: exterior displays on the main facade, visible from the forecourt and the Montparnasse Tower. Exposure to pedestrian flows from the business district.
Esplanade and exterior surroundings: field animations and outdoor displays on the esplanade, capturing travelers before they enter the station.
Corridors and platform access: displays on the access routes to the main-line platforms, ideal for "last chance" messaging before departure.

The tourist bonus

The Montparnasse Tower, accessible just a few dozen meters from the station, attracts several hundred thousand tourists per year. This proximity generates an additional tourist flow around the station, enriching the available advertising audience beyond rail travelers alone.

Request your quote and check availability at Gare Montparnasse.

Gare Montparnasse is the ideal advertising ground for brands wanting to reach families, young professionals, and high-income earners (CSP+) simultaneously.

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Your OOH posters at the best rates on Advertising at Paris Gare Montparnasse

Our dedicated team of media experts will take care of your quote request as soon as we receive it. We will negotiate on your behalf directly to the media you requested with best advertising rates. Within 48 hours, you will receive your quotation at the best negotiated rate possible. Feel free to reach us if you need any help or if you need additional media advice.

Product Details

Media: Classic, DOOH
City: Paris
Oftenly used for: Building your reputation locally, Making my brand known, Target one or more locations with precision, Working locally in your catchment area