Product Details

Media: Classic, DOOH
City: Lyon, Paris
Oftenly used for: Building your reputation locally, Making my brand known, Promote products or services, Target one or more locations with precision

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Billboard Advertising -
Advertising at Paris Gare de Lyon

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Introduction to the OOH network - Advertising at Paris Gare de Lyon

Advertising at Gare de Lyon

Gare de Lyon is one of the most iconic stations in France and one of the most strategic advertising spaces in Paris. With 300,000 travelers per day, it concentrates a rare premium audience: business travelers on TGV lines to Lyon, Marseille, and Nice; international tourists departing for the Mediterranean and Southern Europe; and affluent residents from Eastern Paris. A station with an exceptional qualitative profile for brands targeting high-purchasing-power audiences.

A qualified mobility hub

Gare de Lyon is much more than just a station: it is the departure point for major premium travel destinations in France and Europe. TGV trains to Lyon, Marseille, Nice, Montpellier, and Barcelona, as well as TGV services to Geneva and Milan, all destinations that attract a wealthy traveling clientele, accustomed to premium brands and high-end experiences.

Added to this are the RER A and D lines, which draw an extensive residential clientele toward the West (La Défense, Versailles) and the East (Marne-la-Vallée, Melun). Gare de Lyon is one of the few spaces in Paris where international tourists, business executives, and professionals from the greater suburbs cross paths simultaneously.

Our available formats at Gare de Lyon

Boulevard Diderot Facade: Monumental banner on the main facade, visible from one of the busiest thoroughfares in the 12th arrondissement. A prestige format for major institutional or brand awareness campaigns.
Main Hall: Large-format displays, hanging banners (kakemonos), and DOOH solutions in the high-traffic central hall. Ideal for awareness campaigns and event-based activations.
Animation Spaces: Takeovers of hall spaces for field activations in direct contact with a premium traveling audience.
Main-line platform access: Displays in the corridors and access points to the TGV tracks, at the moment when the traveling audience is most mentally available.

Audience and Positioning

The audience at Gare de Lyon is among the most qualitative of the major Parisian stations. The combination of TGV traffic, international connections, and the residential clientele from the 12th and 16th arrondissements, as well as affluent areas of Val-de-Marne, creates an ideal audience profile for premium brands, luxury, hospitality, tourism, and financial services.

Request your quote to run your advertising campaign in Gare de Lyon.

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Your OOH posters at the best rates on Advertising at Paris Gare de Lyon

Our dedicated team of media experts will take care of your quote request as soon as we receive it. We will negotiate on your behalf directly to the media you requested with best advertising rates. Within 48 hours, you will receive your quotation at the best negotiated rate possible. Feel free to reach us if you need any help or if you need additional media advice.

Product Details

Media: Classic, DOOH
City: Lyon, Paris
Oftenly used for: Building your reputation locally, Making my brand known, Promote products or services, Target one or more locations with precision