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Optimize your media budgets 02/28/2024

What are the advertising strategies that promote brand loyalty?

Explore various advertising strategies aimed at enhancing brand loyalty and maximizing its impact on consumers in this article.
Optimize your media budgets Seasonal : Don't miss the dates 10/23/2023

2024 marketing calendar

In this article, we will go through the highlights of the 2024 marketing calendar. This way, you won't miss any communication opportunities this year, and as a bonus, you'll find some advertising tips
Optimize your media budgets 10/09/2023

Is it still relevant to advertise in press ?

Here are the reasons why it is still relevant to communicate in press in 2019 with a focus on the efficiency of advertising’s investments.
Optimize your media budgets 09/20/2023

The Best Back-to-School Advertisements of 2023

As the back-to-school season approaches, advertisers are competing with ingenuity to create memorable campaigns that captivate the audience. The year 2023 is no exception, with a multitude of [...]
Optimize your media budgets 08/22/2023

How can you use AI for your marketing campaigns?

Artificial intelligence is all around us, even in the marketing sector. Find out how to harness AI to create your advertising campaign.
Optimize your media budgets 08/16/2023

The influence of advertising on purchasing behavior

Discover how advertising marketing mechanisms influence buying behavior.
Optimize your media budgets 08/09/2023

A Step-by-Step Guide to Segmented TV Advertising

Engaging in segmented TV advertising is straightforward! However, knowing the right approach is key. Explore our guide to launch your segmented TV ad campaign.
Optimize your media budgets 08/04/2023

Is it possible to advertise medicines?

Is drug advertising permitted in France? Yes, as long as you follow the rules outlined in this article!