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Adriver advertising agency overview
Adriver has established itself as a leader in Moving Out Of Home by transforming everyday vehicles into dynamic media assets. Specializing in MOOH advertising, the agency deploys campaigns across a diverse fleet, including Caocao taxis, Turtle bikes, Flixbus coaches, and logistics trucks. With an audience measurement methodology validated by the CESP, Adriver guarantees high impact: a 31% average recall rate and a 22% increase in effectiveness compared to traditional OOH.
Target audience: A strategic and local reach
The agency reaches a captive and varied audience depending on the chosen medium. Through premium taxis, it primarily targets high-net-worth individuals in central Paris (70% of views in premium districts). For local advertisers, outdoor advertising on trucks and buses effectively reaches commuters and "Daily Drivers" (83% of whom are active professionals) on major highways and in "white zones" where static billboards are unavailable, ensuring optimal message frequency.
What are the opportunities for advertisers?
Partnering with Adriver through Adintime provides unique, mobile visibility. The opportunities are vast: from full vehicle wraps for maximum visual impact to sampling activations aboard Turtle bikes. Mobile media offers a dwell time 3 times higher than static displays (15 seconds). It is a powerful lever for boosting local brand awareness, with a 37% purchase intent recorded among exposed audiences, all while benefiting from precise and transparent campaign reporting.
Advertising formats
FAQ
What types of advertising spaces does Adriver offer ?
Adriver provides a comprehensive range of mobile assets: electric taxi wraps (Caocao), eco-friendly bike-cab displays (Turtle), long-distance bus branding (Flixbus), and truck rear-panel ads (Drive Truck). These options include exterior formats for mass reach and interior features (screens, headrests, flyer distribution) for an immersive brand experience.
How can DOOH advertising benefit my brand ?
Integrating digital or dynamic solutions into your mobile strategy helps capture attention in high-traffic areas such as tourist landmarks, stations, and major road networks. This increases message recall through an innovative format that stands out from static urban ads, while providing the geographic flexibility needed to target your specific catchment areas.
How can I book advertising space with Adriver ?
You can book these advertising spaces directly through the Adintime platform. By using our interface, you will be put in direct contact with the Adriver team. This allows you to discuss specific deployment details (route selection, fleet size), receive tailored advice for your local communication, and negotiate rates based on your campaign's scale.
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