Product Details
- Sub-distribution
- PARIS
- Public
- Children, Men, Women
- Audience
- B2C
- Media
- , Evenemential
- Type of event
- Media details
- Bike
Marketing bike advertising in Paris: eco-innovation driving your brand visibility
In a rapidly changing urban landscape, the chauffeured marketing bike has emerged as a powerful solution for capturing attention in the heart of the capital. This eco-friendly and innovative MOOH (Mobile Out-of-Home) medium offers unparalleled proximity to the Parisian public. With a fleet of 40 vehicles capable of traveling 100 km daily, this setup guarantees approximately 50,000 estimated OTS per day per bike. Ideal for turning a launch into an event or strengthening brand presence, it creates a genuine physical and visual touchpoint in the center of Paris.
What are the advertising formats?
The marketing bike offers two primary formats for optimal creative expression, along with bespoke privatization options:
- Rear format: Targeted display for effective visibility during urban commutes. (Offer: 1 bike / 2 weeks for €2,750 excl. tax).
- Full covering: A total vehicle wrap for maximum visual impact and strong brand recall. (Offer: 5 bikes / 2 weeks for €7,100 excl. tax).
- Hourly privatization: Available starting from one hour and one bike for sampling operations, team building, or event shuttles throughout France.
The advantages of advertising on this platform
Choosing a marketing bike provides a flexible and committed medium for your campaigns:
- Measurable eco-friendly commitment: By covering 10,000 km, this fleet saves 2 tons of CO2. This is a powerful asset for brands highlighting their environmental responsibility while remaining visible year-round thanks to comfort features (doors, windows, and blankets).
- Strategic and mobile visibility: Unlike static billboards, this bespoke system can penetrate pedestrian zones and historic districts unreachable by traditional media, ensuring optimal coverage of high-traffic areas.
- Immersive brand experience: Much like the Celio campaign, this medium creates a real moment of interaction between the brand and its target audience. Both the exterior and interior are customizable, turning every trip into a memorable street marketing operation.
