Advertising in Gourmand: the point-of-sale culinary media that maximizes your visibility
Gourmand embodies CONVIVIALITY, CONNECTION, and GOURMET PLEASURE. As the only culinary magazine positioned at the checkout, the title offers a perfect balance between pleasure and nutrition, focusing on seasonal produce. The magazine targets an audience seeking simple and flavourful recipes, with quick and accessible menus. This positioning guarantees maximum impact with consumers who are actively engaged in the act of purchasing.
- Positioning: The only culinary magazine positioned at the point-of-sale, offering a balance between pleasure and nutrition based on seasonal products.
- Keywords: Cooking, recipes, gourmet, seasonal produce, consumption.
- Mission: To provide the audience with simple, flavourful, and accessible recipes to combine pleasure and nutrition.
Reader profile: home cooks & active consumers
Gourmand's audience is made up of individuals who are regular purchasers of food products and amateur cooks involved in meal preparation. This target is a clear opportunity: the readership is constantly searching for ingredients and ideas, possessing high purchasing power for mass-market and seasonal products. The magazine serves as a genuine buying guide for an audience highly receptive to food advertisers' messages.
- Core target: Adults (M/F) involved in household shopping and daily cooking.
- Behavior: Loyal readers, seeking simplicity and deliciousness, regular consumers of food products and kitchen equipment.
- Interests: Quick and flavourful recipes, seasonal products, cooking tips, enjoyable nutrition.
Key audience figures
Benefit from a powerful and specialized audience, reached directly at the point of purchase:
- Digital audience: 234,000 unique visitors/month across 3 screens
- Print circulation: 52,550 copies/monthly
- Social community: 130,000 followers on social media
- Newsletter subscribers: 66,000 subscribers
Our Gourmand advertising offers
To connect your brand with the engaged and food-loving audience, we offer high-performing editorial content solutions:
- Single article: Ideal for presenting your brand, a product, or an inspiring story. Price: €1500.
- Performance-based sponsored article: A complete article with a guaranteed 3,750 clicks to your website. Price: €3750.
How to advertise in Gourmand
Launching your campaign and reaching the qualified readership couldn't be simpler. Fill out the quote request form on this page now. The team will contact you as soon as possible.
