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Advertising in the Paris Metro is the ideal medium for reaching audiences across the city centre.
The network consists of 16 lines serving nearly 400 stations throughout Paris and its inner suburbs. In 2024, the Paris Metro recorded a new ridership record with 1.48 billion journeys (+6.4% compared to 2023). According to Iligo's mobility survey (October 2024), 89% of residents in the Paris region use the metro at least once a week.
Mediatransports offers a wide range of OOH (paper posters) and DOOH (digital screens) advertising formats across the Paris, Marseille, and Lille metro networks. Campaigns are available from 7 days.
| Format | Dimensions | Location | Minimum duration | Recommended booking lead time |
|---|---|---|---|---|
| Staircase handrail panels | 40×60 cm | Station corridors and stairways | 7 days | 4 to 6 weeks |
| Small corridor posters | 100×150 cm | Station corridors | 7 days | 4 to 6 weeks |
| Large corridor posters | 200×150 cm | Station corridors | 7 days | 4 to 6 weeks |
| Flash (glass corridor display) | Variable | Premium glass corridors | 7 days | 6 to 8 weeks |
| Metro station entrance | 130×100 cm | Outside station entrances | 7 days | 4 to 6 weeks |
| Platform standard format | 8 m² | Station platforms | 7 days | 6 to 8 weeks |
| Large platform billboard (4×3) | 12 m² | Station platforms | 7 days | 6 to 8 weeks |
| Digital screen (DOOH) | 2 m² | Stations / corridors | 7 days | 4 to 6 weeks |
| Full train wrap | Custom | Inside and/or outside the train | 14 days | 6 to 8 weeks |
Pricing varies depending on the advertising format, the number of displays, and the campaign duration. Below are the reference prices for the main advertising options:
| Format | Volume | Duration | Indicative price (excl. VAT) |
|---|---|---|---|
| Staircase handrail panels | 40 displays | 14 days | From €3,000 |
| Corridor posters | 40 displays | 14 days | From €5,000 |
| Corridor posters | 100 displays | 14 days | From €9,800 |
| Flash (glass corridor display) | 350 displays | 7 days | From €64,000 |
| Metro station entrances | 140 displays | 7 days | From €30,400 |
| Platforms (national network) | 120 displays | — | From €65,000 |
| Platform — Single station | — | — | €8,000 to €46,000 (printing not included) |
2026 note: It is recommended to book early to secure the best pricing conditions, particularly for premium formats such as platform billboards, Flash displays, and full train wraps, where availability is limited.
These prices are indicative only. Adintime negotiates the best commercial conditions directly with the media owner.
Each Paris Metro line attracts a different audience profile. In 2024, Lines 1, 4, 9, 7, and 13 ranked among the five busiest lines on the network (OMNIL / Île-de-France Mobilités).
| Line | Ridership | Audience profile | Campaign advantages |
|---|---|---|---|
| Line 1 | Busiest metro line | Tourists, executives, professionals | Connects La Défense to Château de Vincennes. Serves Champs-Élysées, Louvre, and Châtelet stations. Ideal for reaching affluent international audiences. |
| Line 4 | Second busiest line | Broad Central Paris coverage | North-south route from Montrouge to Clignancourt. Serves Châtelet–Les Halles, Saint-Michel, and Montparnasse. |
| Line 9 | Third busiest line | Professionals and residents of the 9th, 16th, and 18th districts | Runs from Pont de Sèvres to Mairie de Montreuil, passing through Opéra and République. |
| Line 13 | Fifth busiest line | Residential mix, northern and southern suburbs | Connects Saint-Denis Université to Châtillon-Montrouge. Ideal for local campaigns targeting suburban audiences. |
| Line 14 | 820,000 passengers per day — highest daily passenger density | Professionals and Orly Airport travellers | Extended to Orly Airport. Fully automated, 100% accessible, with a highly captive audience. |
| RER A | 1.2 million passengers per day | Paris region commuters, tourists, daily travellers | Connects Cergy and Marne-la-Vallée. Serves Châtelet–Les Halles, Gare de Lyon, and Charles-de-Gaulle–Étoile. |
| RER B | Serves CDG and Orly airports | Airport travellers and students | Stops at Gare du Nord and Saint-Michel–Notre-Dame. A strong choice for tourism and transport-related campaigns. |
Tourist areas: Gare du Nord, Saint-Lazare, and Gare de Lyon are among the busiest stations across the entire RATP network. Line 1 passes through many of Paris' most iconic attractions, including the Champs-Élysées, Louvre–Rivoli, and Châtelet, providing maximum visibility among international visitors.
Residential and suburban areas: Line 13 serves densely populated residential districts in the north (Saint-Denis, Carrefour Pleyel) and south (Châtillon-Montrouge). RER B connects major suburban residential areas such as Versailles, Gif-sur-Yvette, and Roissy with central Paris. These routes are well suited to advertisers targeting local audiences.
Prices vary depending on the advertising format and the number of displays. A campaign using staircase handrail panels (40 displays, 14 days) starts from €3,000 excl. VAT, while corridor posters (40 displays, 14 days) start from €5,000 excl. VAT. A Flash campaign in premium glass corridors (350 displays, 7 days) starts from €64,000 excl. VAT. Platform advertising ranges from €8,000 to €46,000 excl. VAT per station (printing excluded). In 2026, Mediatransports updated its rate card across the network, making early booking the best way to secure favourable pricing. Adintime negotiates these rates on your behalf, free of charge and with no obligation. The Mediatransports network offers station entrance posters (130×100 cm), 2 m² DOOH digital screens, corridor posters (100×150 cm or 200×150 cm), staircase handrail panels (40×60 cm), platform billboards (8 m² and 12 m²), and full train wraps (interior and exterior). Each format serves a specific objective, whether for nationwide brand awareness or highly targeted local campaigns. With its 16 metro lines and nearly 400 stations, the Paris Metro provides unrivalled coverage across Paris and its inner suburbs. In 2024, the network recorded 1.48 billion journeys, its highest ridership since before the pandemic. 89% of residents in the Paris region use the metro at least once a week (Iligo, October 2024). The audience is urban, diverse, and highly captive, including professionals, students, tourists, and families, primarily aged between 18 and 50. It is recommended to book 4 to 6 weeks in advance for standard formats (staircase panels, corridor posters, station entrances) and 6 to 8 weeks for premium formats (platform billboards, Flash glass corridors, and full train wraps), especially during high-demand periods such as the back-to-school season and year-end holidays. Through Adintime, you will receive a response to your quotation request in less than 48 hours. The best line depends on your target audience. Line 1, the busiest on the network, is ideal for reaching tourists and professionals along the La Défense–Château de Vincennes corridor. Line 4 provides extensive north-south coverage across central Paris. Line 13 is well suited to local campaigns targeting suburban areas such as Saint-Denis and Châtillon. RER A, with 1.2 million passengers per day, reaches commuters across the east-west corridor, while Line 14 has the highest daily passenger density (820,000 passengers per day) and now serves Orly Airport. Contact an Adintime expert for personalised advice based on your budget and campaign objectives. How much does a Paris Metro advertising campaign cost?
What advertising formats are available in the Paris Metro?
What audience can be reached through Paris Metro advertising?
How far in advance should I book advertising space in the Paris Metro?
Which metro line should I choose for an advertising campaign?
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