Advertising in Parole de Mamans: A partnership at the heart of new parents' lives
Parole de Mamans has been the reference for expectant mothers and new parents since 2006. This media outlet was built on a strong principle: to move away from top-down expert discourse and prioritize exchange and dialogue among new mums. Operating in a participatory mode, Parole de Mamans is at the heart of its target audience's life, which allows brands to connect with them effectively.
- Positioning: The number one social network and reference for pregnant women and new parents.
- Keywords: Mums' social network, new parents, pregnant women, participatory exchange.
- Mission: To prioritize exchange and dialogue among new mums to support them.
Reader profile: decision-making new parents
The readership is predominantly composed of pregnant women and new parents, making them an invaluable target audience for advertisers in the baby care, health, and education sectors. These users are actively in the equipment and decision-making phase for their households. The participatory approach ensures maximum engagement and complete trust in the shared content. Reaching this audience through Parole de Mamans means influencing the family budget at a key moment.
- Core audience: Pregnant women and new parents (25-45 years old, various socioeconomic backgrounds).
- Behavior: Actively seeks peer reviews, exchanges, tips, and products for their child and maternity.
- Interests: Maternity, pregnancy, baby care, baby products, health, education, family life.
Key figures about our audience:
The influence of Parole de Mamans is proven by a vast and loyal audience, particularly on mobile and social networks, guaranteeing high visibility.
- Digital audience: 496 K U.V./month
- Social community: 958 K subscribers
- Newsletter: 316 K subscribers
Our Parole de Mamans advertising offers
To connect your brand with our loyal and influential audience, we offer high-performing editorial content solutions:
- Unique article: Ideal for presenting your brand, a product, or an inspiring story. Price : €1500.
- Performance-based sponsored article: A comprehensive article with a guaranteed 3750 clicks to your website. Price : €3750.
How to advertise in Parole de Mamans?
To launch your campaign and reach our qualified readership, nothing could be simpler. Fill out the quote request form on this page now. Our team will contact you promptly.
