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The immersive device in stations consists of creating a complete advertising environment. It uses a combination of visual, digital, and physical formats to surround the traveler. Banners, DOOH screens, field animations, and floor or column wraps work together so that the message is present throughout the journey through the station, ensuring the traveler is immersed in your world.
An immersive device is an experience designed as a coherent whole. Each touchpoint is thought out to complement the others. The traveler can thus see a large format on the facade, then a column wrap in the hall, followed by a video on a screen and a direct interaction. The traveler entering the station is welcomed by a large facade format. They progress through the hall under a column wrap. They discover a DOOH screen broadcasting video content. They meet an ambassador offering an interactive experience. At each stage, the message is reinforced.
This method creates a memorable and emotional experience that simple billing cannot produce. The traveler does not just see an advertisement; they experience an encounter with a brand.
The deployment of such a device is particularly effective during key moments in the life of a brand:
Immersive devices in stations often generate shares on social media. Travelers photograph or film the installations, which extends the campaign's visibility beyond the station.
This visibility is taken into account from the design stage of immersive devices by identifying decor elements likely to be shared by the public: instagrammable moments, decor elements likely to go viral, and the setup to maximize these spontaneous sharing opportunities.
Present your project to create an immersive experience in stations.
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