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Optimize your media budgets 03/08/2023

What's ARPP?

If you want to advertise, it is preferable that it is in accordance with the recommendations of the ARPP. But what is the ARPP?
The Media Buying Academy : Basics to get started 02/27/2023

Alcohol advertising: what you can and cannot do?

Advertising alcohol is possible, if you know how to do it. Find out everything you need to know before you start your advertising campaign.
Rankings, numbers and statistics ! 02/17/2023

Who are the directors of advertising films?

We all know the Evian, Chanel or Intermarché ads. But do you know who is behind the making of these nationally and even globally known advertising films?
Rankings, numbers and statistics ! 02/15/2023

The most read magazines in 2022

The top 30 most read magazines in France in 2022 has been published by the ACPM. This ranking lists the most read magazines according to their circulation in France.
The Media Buying Academy : Basics to get started 02/07/2023

How to advertise a new product?

Need help choosing advertising media to promote your new product? This article answers all your questions!
Optimize your media budgets 02/03/2023

What are the DOOH advertising agencies in France?

Want to launch a DOOH advertising campaign? Find out which agencies are in charge of marketing these advertising spaces.
The Media Buying Academy : Basics to get started 01/18/2023

What are out-of-home advertising agencies?

OOH is a traditional advertising device that is widely used in media campaign strategies. In this article, we reveal who the OOH advertising agencies are.
Optimize your media budgets 12/28/2022

How long does it take to launch an advertising campaign?

Find out how long it takes you to launch an advertising campaign for each medium.