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Optimize your media budgets 08/09/2023

A Step-by-Step Guide to Segmented TV Advertising

Engaging in segmented TV advertising is straightforward! However, knowing the right approach is key. Explore our guide to launch your segmented TV ad campaign.
The Media Buying Academy : Basics to get started 08/09/2023

The use of celebrities in advertising

We have all already recognized a celebrity who appears on TV in a commercial. But why do brands use these celebrities in commercials so much?
Optimize your media budgets 08/04/2023

Is it possible to advertise medicines?

Is drug advertising permitted in France? Yes, as long as you follow the rules outlined in this article!
The Media Buying Academy : Basics to get started 08/03/2023

The Power of Pharmacy Advertising: Reaching Your Target Audience

In an increasingly competitive healthcare landscape, pharmacy advertising has become an essential tool for promoting services, attracting new customers, and building customer loyalty. Indeed, [...]
Optimize your media budgets 08/02/2023

Comparative advertising - What are the regulations?

You want to launch a comparative advertising in France? It's possible, as long as you respect the rules imposed by French law.
The Media Buying Academy : Basics to get started 07/25/2023

What is the difference between traditional TV advertising and TV sponsorship?

Different types of advertising exist on TV. It is therefore important not to confuse the terms classic TV advertising and TV sponsorship. We explain everything you need to know!
Seasonal : Don't miss the dates 07/24/2023

Top 7 Halloween ads

Terrifying, breathtaking and original ads! Check out our top 7 best Halloween ads!
Optimize your media budgets The Media Buying Academy : Basics to get started 06/13/2023

Advertising for healthcare

Discover all the rules you need to know about advertising in the healthcare sector.