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The Media Buying Academy : Basics to get started 11/17/2023

How to successfully advertise during Black Friday and Cyber Monday?

Black Friday and Cyber Monday are fast approaching! Discover the 5 steps to follow to make your marketing campaigns successful before the big rush.
The Media Buying Academy : Basics to get started 10/30/2023

How influencer marketing works ?

Decoding influencer marketing: boost your visibility with influencers. Read our article now to find out all about how influencer marketing works.
Optimize your media budgets Seasonal : Don't miss the dates 10/23/2023

2024 marketing calendar

In this article, we will go through the highlights of the 2024 marketing calendar. This way, you won't miss any communication opportunities this year, and as a bonus, you'll find some advertising tips
Optimize your media budgets 10/09/2023

Is it still relevant to advertise in press ?

Here are the reasons why it is still relevant to communicate in press in 2019 with a focus on the efficiency of advertising’s investments.
Optimize your media budgets 09/20/2023

The Best Back-to-School Advertisements of 2023

As the back-to-school season approaches, advertisers are competing with ingenuity to create memorable campaigns that captivate the audience. The year 2023 is no exception, with a multitude of [...]
Optimize your media budgets 08/22/2023

How can you use AI for your marketing campaigns?

Artificial intelligence is all around us, even in the marketing sector. Find out how to harness AI to create your advertising campaign.
Optimize your media budgets 08/16/2023

The influence of advertising on purchasing behavior

Discover how advertising marketing mechanisms influence buying behavior.
The Media Buying Academy : Basics to get started 08/16/2023

Whom to target with display advertising campaigns?

Display campaigns can have a real impact on your product or service. They can help you generate sales or increase your visibility. But who should you target?