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Seasonal : Don't miss the dates 11/01/2024

Marketing calendar 2026

Want to save time ? Get this article summarized in seconds with AI Summarize with AI Explore the 2026 marketing calendar, your essential guide to building a powerful, [...]
Social Media 10/10/2024

What is Meta Ads?

Meta Ads, formerly known as Facebook Ads, refers to the advertising platform of Meta, the company that oversees Facebook, Instagram, WhatsApp, and other related services.
The Media Buying Academy : Basics to get started 10/09/2024

What is DOOH?

The DOOH billboard is booming in the advertising market. Its use in campaigns is due to different factors that we will explain in this article.
Optimize your media budgets 09/19/2024

What are the rules for a successful commercial advertisement?

Whether you're promoting a product or service, it's essential to follow certain rules to capture your target audience's attention and maximize the impact of your campaign.
Optimize your media budgets 09/16/2024

Top 3 persuasive advertising techniques to enhance your campaigns

Knowing how to capture attention and persuade your audience is crucial. Persuasive advertising techniques are designed to influence purchasing decisions by tapping into specific psychological triggers
Optimize your media budgets 09/11/2024

How to forecast your advertising budget? Complete guide

Optimize your advertising budget with our strategic guide. Learn how to allocate your resources and maximize your ROI across different advertising channels.
Optimize your media budgets 09/09/2024

DOOH formats and pricing: how to buy DOOH

Learn how to buy DOOH ad spaces, the factors influencing prices, and the various formats available. Optimize your campaigns with our comprehensive guide on DOOH.
Ecology and advertising 09/05/2024

Green marketing: definition, challenges, and applications in advertising

Green marketing is becoming an essential strategy for companies looking to align their advertising activities with the growing environmental concerns of consumers.