Blog de l'achat média

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The Media Buying Academy : Basics to get started 07/15/2022

What is the customer journey?

The customer journey, taken from the world of marketing, is often used for companies that want to know more about their customers, especially about their buying process. The customer journey map [...]
The Media Buying Academy : Basics to get started 07/11/2022

More inclusive advertising with TV commercials audio description

Audio-Description of TV commercials is a real challenge for brands, but an essential tool for visually impaired people to access information and keep up to date with societal developments [...]
The Media Buying Academy : Basics to get started 06/16/2022

What is the difference between an advertising agency and an advertiser?

It is easy to confuse the role of an advertising network with that of an advertiser, so we define these two terms and explain their role.
The Media Buying Academy : Basics to get started 05/31/2022

What is media buying?

Find out how media buying works and the steps required to make it happen.
The Media Buying Academy : Basics to get started 05/30/2022

What is programmatic TV?

Segmented TV, traditional TV... And what is programmatic TV? We explain everything in this article.
The Media Buying Academy : Basics to get started 05/10/2022

Specialized press and trade press: is there a difference?

Find out what the specialized press and trade press are, and what advertising benefits they present.
The Media Buying Academy : Basics to get started 05/05/2022

How to make an effective radio advertisement?

Find out how to design your radio ad. How to make your commercial effective? We tell you everything in this article!
The Media Buying Academy : Basics to get started 05/03/2022

What are the regulations on press advertising?

Do you want to advertise in the press but are wondering about regulations or bans? We tell you everything in this article!