Blog de l'achat média

Blog sous titre

The Media Buying Academy : Basics to get started 05/03/2022

Do you know TV advertising’s lingo?

Learn more about French jargon used in the TV advertising field before launching your own TV ad campaign.
The Media Buying Academy : Basics to get started 04/21/2022

The 10 best Intermarché ads

We've put together just for you the 10 best advertisements of one of the giants of mass distribution: Intermarché. Discover them in this article!
The Media Buying Academy : Basics to get started 04/13/2022

What is an alternative OOH media?

Find out what an alternative OOH media is, as well as its many supports and benefits.
The Media Buying Academy : Basics to get started 04/04/2022

Launching a TV campaign: 9 mistakes to avoid

Launching a TV campaign is not always a simple matter, and we explain what mistakes to avoid in this article.
The Media Buying Academy : Basics to get started 03/08/2022

Why advertise on local TV channels?

Regional channels are strong links in the French television system. And they should not be forgotten when it is needed to communicate on a more local scale. Here is why.
The Media Buying Academy : Basics to get started 02/22/2022

TV targets

Do you want to make a TV commercial but don't know which target audience to reach? We give you all the information you need to find your audience!
The Media Buying Academy : Basics to get started 02/16/2022

Regulation of advertising displays

There are many regulations concerning billboards, and we give you all the information about them.
The Media Buying Academy : Basics to get started 01/14/2022

Local TV advertising VS segmented TV advertising: what are the differences?

Advertising on local TV or segmented TV are two very different things, we explain everything in this article!