Blog de l'achat média

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The Media Buying Academy : Basics to get started 05/10/2022

Specialized press and trade press: is there a difference?

Find out what the specialized press and trade press are, and what advertising benefits they present.
The Media Buying Academy : Basics to get started 05/05/2022

How to make an effective radio advertisement?

Find out how to design your radio ad. How to make your commercial effective? We tell you everything in this article!
The Media Buying Academy : Basics to get started 05/03/2022

What are the regulations on press advertising?

Do you want to advertise in the press but are wondering about regulations or bans? We tell you everything in this article!
The Media Buying Academy : Basics to get started 05/03/2022

Do you know TV advertising’s lingo?

Learn more about French jargon used in the TV advertising field before launching your own TV ad campaign.
The Media Buying Academy : Basics to get started 04/21/2022

The 10 best Intermarché ads

We've put together just for you the 10 best advertisements of one of the giants of mass distribution: Intermarché. Discover them in this article!
The Media Buying Academy : Basics to get started 04/13/2022

What is an alternative OOH media?

Find out what an alternative OOH media is, as well as its many supports and benefits.
The Media Buying Academy : Basics to get started 04/04/2022

Launching a TV campaign: 9 mistakes to avoid

Launching a TV campaign is not always a simple matter, and we explain what mistakes to avoid in this article.
The Media Buying Academy : Basics to get started 03/08/2022

Why advertise on local TV channels?

Regional channels are strong links in the French television system. And they should not be forgotten when it is needed to communicate on a more local scale. Here is why.