Blog de l'achat média

Blog sous titre

The Media Buying Academy : Basics to get started 03/08/2022

Why advertise on local TV channels?

Regional channels are strong links in the French television system. And they should not be forgotten when it is needed to communicate on a more local scale. Here is why.
The Media Buying Academy : Basics to get started 02/22/2022

TV targets

Do you want to make a TV commercial but don't know which target audience to reach? We give you all the information you need to find your audience!
The Media Buying Academy : Basics to get started 02/16/2022

Regulation of advertising displays

There are many regulations concerning billboards, and we give you all the information about them.
The Media Buying Academy : Basics to get started 01/14/2022

Local TV advertising VS segmented TV advertising: what are the differences?

Advertising on local TV or segmented TV are two very different things, we explain everything in this article!
The Media Buying Academy : Basics to get started 01/03/2022

Agricultural sector: how to make an effective communication campaign?

Are you an agricultural company and do you want to run an effective communication campaign? We give you all our tips in this article.
The Media Buying Academy : Basics to get started 12/10/2021

How to succeed in advertising campaigns in 2022?

The advertising market will grow by 14.7% in 2022. Do you want to be successful in your next marketing campaigns for the year 2022? We give you some valuable advice in this article.
The Media Buying Academy : Basics to get started 11/28/2021

The effectiveness of TV as a complement to other media

The results of the #ROITV3 study conducted by the SNPTV and Ekimetrics are in! We can finally know if TV is a real contribution to other media.
The Media Buying Academy : Basics to get started 11/19/2021

Why prepare your website before an advertising campaign?

A website allows you to position yourself as an expert in a sector of activity and to attract more potential customers. It is important to optimise your website before any communication campaign