Blog de l'achat média

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The Media Buying Academy : Basics to get started 10/15/2021

Advertising mail: does it work?

Is advertising mail an underused channel? Is it still relevant and how does it work? So, does advertising mail work or not?
The Media Buying Academy : Basics to get started 10/04/2021

How to measure the effectiveness of an outdoor advertising campaign?

Outdoor advertising is one of the most common ways to advertise. And measuring the effectiveness of your campaign is a complex task. We explain it all in this article.
The Media Buying Academy : Basics to get started 09/30/2021

How to track the performance of a TV ad?

Don't know how to track the performance of your TV ad? This article is for you.
The Media Buying Academy : Basics to get started 09/30/2021

How to make a successful Drive to Web TV ad?

Making effective TV advertising, yes! But how do you direct consumers to the web? We tell you everything in this article.
The Media Buying Academy : Basics to get started 09/16/2021

How to identify your marketing target?

Knowing your marketing target perfectly allows you to find customers, keep them loyal and adopt appropriate communication. Find out how to identify your marketing target in this article.
The Media Buying Academy : Basics to get started 09/09/2021

7 advertising devices for effective local communication

Local advertising is a powerful and effective medium when you want to target a localized audience. We explain all about local communication with 7 different devices.
The Media Buying Academy : Basics to get started 03/26/2021

The End of Third-Party Cookies: are you ready?

The new regulation imposed by the CNIL on third-party cookies comes into force on 31st March 2021. This new rule will facilitate the refusal of cookies by Internet users.
Optimize your media budgets The Media Buying Academy : Basics to get started 03/24/2021

How to optimze your media plan

A good media plan must meet the advertiser’s communication objectives the best possible way, addressing the largest audience within the available budget.