Blog de l'achat média

Blog sous titre

The Media Buying Academy : Basics to get started 03/04/2021

Understanding digital advertising

What is the difference with traditional advertising? Is digital advertising effective? Here are some insights to help you understand digital advertising.
The Media Buying Academy : Basics to get started 01/13/2021

Sponsorship or native podcast creation: which solutions for companies?

For a company, there are several solutions for getting into podcasting. The first is to buy advertising space on podcasts. The other way to promote your business is to create your own native podcast.
Optimize your media budgets The Media Buying Academy : Basics to get started 01/11/2021

Accelerating advertising on podcasts

Find data on the podcast market and how to invest in advertising on this medium.
The Media Buying Academy : Basics to get started 11/24/2020

Glossary : Media Buying

This article is dedicated to any person who would want to begin the media buying. This non-exhaustive list of words and expressions will help you to better understand conversations in the media field.
Optimize your media budgets The Media Buying Academy : Basics to get started 11/18/2020

7 Golden rules to apply when buying advertising

Negotiating your media plan is a key step after you’ve established your media strategy i.e. your message, your audience and the right titles/media to target your audience.
The Media Buying Academy : Basics to get started 07/02/2020

4 reasons why you should use Amazon Advertising

As we head into a year that promises to be more active than ever in the digital advertising sector, we offer 4 good reasons to advertise with Amazon Ads.
Optimize your media budgets The Media Buying Academy : Basics to get started 05/07/2018

How to create your advertisment

Advertising is one the key to keep in touch with your customers. Here are our tips to find ideas for the best ads!
Optimize your media budgets The Media Buying Academy : Basics to get started 04/17/2018

6 mistakes to avoid in your print campaigns (and other media too)

Afin de préparer vos campagnes, nous vous donnons quelques conseils & astuces pour optimiser et réussir vos prochaines prises de parole.