Blog de l'achat média

Blog sous titre

The Media Buying Academy : Basics to get started 12/10/2021

How to succeed in advertising campaigns in 2022?

The advertising market will grow by 14.7% in 2022. Do you want to be successful in your next marketing campaigns for the year 2022? We give you some valuable advice in this article.
The Media Buying Academy : Basics to get started 11/28/2021

The effectiveness of TV as a complement to other media

The results of the #ROITV3 study conducted by the SNPTV and Ekimetrics are in! We can finally know if TV is a real contribution to other media.
The Media Buying Academy : Basics to get started 11/19/2021

Why prepare your website before an advertising campaign?

A website allows you to position yourself as an expert in a sector of activity and to attract more potential customers. It is important to optimise your website before any communication campaign
The Media Buying Academy : Basics to get started 10/15/2021

Advertising mail: does it work?

Is advertising mail an underused channel? Is it still relevant and how does it work? So, does advertising mail work or not?
The Media Buying Academy : Basics to get started 10/04/2021

How to measure the effectiveness of an outdoor advertising campaign?

Outdoor advertising is one of the most common ways to advertise. And measuring the effectiveness of your campaign is a complex task. We explain it all in this article.
The Media Buying Academy : Basics to get started 09/30/2021

How to track the performance of a TV ad?

Don't know how to track the performance of your TV ad? This article is for you.
The Media Buying Academy : Basics to get started 09/30/2021

How to make a successful Drive to Web TV ad?

Making effective TV advertising, yes! But how do you direct consumers to the web? We tell you everything in this article.
The Media Buying Academy : Basics to get started 09/16/2021

How to identify your marketing target?

Knowing your marketing target perfectly allows you to find customers, keep them loyal and adopt appropriate communication. Find out how to identify your marketing target in this article.