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Seasonal : Don't miss the dates The Media Buying Academy : Basics to get started 10/01/2026

Movember : How brands can get involved without a misstep ?

Get your brand involved in Movember! Discover how to raise awareness for men's health with creativity and transparency, while avoiding opportunism traps.
The Media Buying Academy : Basics to get started 09/25/2026

How to build an effective media strategy in 2026

SMART objectives, media mix and budget: discover the 5-step method to build a successful media strategy in 2026 and boost your ROI.
The Media Buying Academy : Basics to get started 09/18/2026

The AIDA model in advertising : Definition and examples

How to catch the eye, trigger desire, and drive action ? Learn how the AIDA model helps you build highly effective and well-structured advertising campaigns.
The Media Buying Academy : Basics to get started 09/18/2026

First-party data : Definition and challenges in the cookieless era

With the ongoing decline of third-party cookies, discover how first-party data is becoming the most reliable and cost-effective advertising asset for your campaigns.
Optimize your media budgets The Media Buying Academy : Basics to get started 09/11/2026

Customer Acquisition Cost (CAC) : Calculation and optimization

Customer Acquisition Cost (CAC) directly links marketing spending to profitability. Learn how to accurately calculate it, optimize it through your media mix, and drive sustainable growth.
The Media Buying Academy : Basics to get started 09/04/2026

ChatGPT Ads: How to set up your first campaign in France ?

Ads have been running in France since August 24, 2026, as part of an expansion to 31 European markets. But how do you actually go about launching your first campaign?
Seasonal : Don't miss the dates The Media Buying Academy : Basics to get started 09/02/2026

Pink October : communicating effectively and avoiding pinkwashing

Succeed with your Pink October communication! Discover how to sincerely support the cause, raise awareness effectively, and avoid the pinkwashing trap.
The Media Buying Academy : Basics to get started 08/26/2026

How to Advertise on Reddit

How do Reddit Ads work, how much do they cost, and are they worth it? Learn how to target subreddits, set your minimum budget, and more in your complete 2026 guide.