Blog de l'achat média

Blog sous titre

The Media Buying Academy : Basics to get started 01/05/2024

What is influencer marketing?

Dive into the world of influencer marketing. Discover the benefits, the players and the keys to success for your brand.
The Media Buying Academy : Basics to get started 11/23/2023

How does an advertising agency work?

Understanding media buying also means understanding how an advertising agency works. Discover how an advertising agency works.
The Media Buying Academy : Basics to get started 11/17/2023

How to successfully advertise during Black Friday and Cyber Monday?

Black Friday and Cyber Monday are fast approaching! Discover the 5 steps to follow to make your marketing campaigns successful before the big rush.
The Media Buying Academy : Basics to get started 10/30/2023

How influencer marketing works ?

Decoding influencer marketing: boost your visibility with influencers. Read our article now to find out all about how influencer marketing works.
The Media Buying Academy : Basics to get started 08/16/2023

Whom to target with display advertising campaigns?

Display campaigns can have a real impact on your product or service. They can help you generate sales or increase your visibility. But who should you target?
The Media Buying Academy : Basics to get started 08/09/2023

The use of celebrities in advertising

We have all already recognized a celebrity who appears on TV in a commercial. But why do brands use these celebrities in commercials so much?
The Media Buying Academy : Basics to get started 08/03/2023

The Power of Pharmacy Advertising: Reaching Your Target Audience

Want to save time ? Get this article summarized in seconds with AI Summarize with AI In an increasingly competitive healthcare landscape, pharmacy advertising has become [...]
The Media Buying Academy : Basics to get started 07/25/2023

What is the difference between traditional TV advertising and TV sponsorship?

Different types of advertising exist on TV. It is therefore important not to confuse the terms classic TV advertising and TV sponsorship. We explain everything you need to know!