Blog de l'achat média

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The Media Buying Academy : Basics to get started 08/16/2023

Whom to target with display advertising campaigns?

Display campaigns can have a real impact on your product or service. They can help you generate sales or increase your visibility. But who should you target?
The Media Buying Academy : Basics to get started 08/09/2023

The use of celebrities in advertising

We have all already recognized a celebrity who appears on TV in a commercial. But why do brands use these celebrities in commercials so much?
The Media Buying Academy : Basics to get started 08/03/2023

The Power of Pharmacy Advertising: Reaching Your Target Audience

In an increasingly competitive healthcare landscape, pharmacy advertising has become an essential tool for promoting services, attracting new customers, and building customer loyalty. Indeed, [...]
The Media Buying Academy : Basics to get started 07/25/2023

What is the difference between traditional TV advertising and TV sponsorship?

Different types of advertising exist on TV. It is therefore important not to confuse the terms classic TV advertising and TV sponsorship. We explain everything you need to know!
Optimize your media budgets The Media Buying Academy : Basics to get started 06/13/2023

Advertising for healthcare

Discover all the rules you need to know about advertising in the healthcare sector.
The Media Buying Academy : Basics to get started 04/17/2023

How to communicate with Generation Z?

Generation Z is the generation of people born between 1997 and 2021. It is the successor to generation Y. But how to communicate with this young generation?
The Media Buying Academy : Basics to get started 04/17/2023

The different traditional and digital communication channels

How to spread your advertising message? On which communication channels should you be visible? Which target should you reach with your communication? We help you understand.
The Media Buying Academy : Basics to get started 04/07/2023

How to promote an event?

Discover our tips for launching your advertising campaign to promote your event.