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Blog de l'achat média
Blog sous titre
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Media agency vs advertising agency: what's the difference?
Understand the difference between an advertising agency and a media agency with our new article. Distinguish the roles of each to better manage your marketing and advertising campaigns.
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Top 5 benefits of billboard advertising
Discover the main advantages of display advertising: visibility, good return on investment (ROI) and precise targeting. We tell you all about it here.
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What is FOOH ?
Today, we will explore what FOOH is. Trends, advantages, and questions – together, we will delve into this practice that surged in 2023.
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The best tools for managing your marketing campaigns
Discover, in our article, the best tools to manage and create your marketing campaigns in 2024. Optimize your strategy and campaigns through a thorough study of the tools.
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What is influencer marketing?
Dive into the world of influencer marketing. Discover the benefits, the players and the keys to success for your brand.
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How does an advertising agency work?
Understanding media buying also means understanding how an advertising agency works. Discover how an advertising agency works.
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How to successfully advertise during Black Friday and Cyber Monday?
Black Friday and Cyber Monday are fast approaching! Discover the 5 steps to follow to make your marketing campaigns successful before the big rush.
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How influencer marketing works ?
Decoding influencer marketing: boost your visibility with influencers. Read our article now to find out all about how influencer marketing works.
Top 30 best ads musics
The influence of advertising on purchasing behavior
This Year Marketing Calendar
Top of the most listened podcasts in France
Top 30 best ads 2021 in France
Example of a unique selling proposition
Advertising storyboard: how to structure your campaigns
Advertising: tips to make a lasting impression
The best ads made by AI
What is a display campaign?