Blog de l'achat média

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The Media Buying Academy : Basics to get started 04/04/2025

How to create a successful advertising poster?

Find all our tips and tricks to successfully create the visual of your advertising campaign.
The Media Buying Academy : Basics to get started 04/04/2025

What is a media plan? Definition, technique, examples

Learn how to build a media plan that will help you track and optimize your advertising campaigns.
The Media Buying Academy : Basics to get started 04/01/2025

Media and non-media communication: what are the differences?

By reading this article, you will know all the media and non-media of the advertising market. In addition, we will give you all the differences between these different communication media
Optimize your media budgets The Media Buying Academy : Basics to get started 03/21/2025

How is the CPM calculated?

Find out how to calculate CPM (Cost Per Thousand) to optimise your advertising campaigns. Understand the formula and maximise your return on investment.
Optimize your media budgets The Media Buying Academy : Basics to get started 03/06/2025

ROI calculation for marketing campaigns

Learn how to calculate the ROI of your marketing campaign to optimize your advertising spend and maximize your sales.
Optimize your media budgets The Media Buying Academy : Basics to get started 03/04/2025

What are the KPIs of a marketing campaign?

Track marketing campaign KPIs to analyze and improve the effectiveness of your actions and maximize your results.
The Media Buying Academy : Basics to get started 02/27/2025

What is an omnichannel strategy?

What is an omnichannel strategy? Optimize your sales and customer experience by integrating your sales channels to create a seamless, coherent customer journey.
The Media Buying Academy : Basics to get started 02/24/2025

What is linear television?

Linear television: discover this traditional broadcasting mode where programs are shown at fixed times, without the viewer having any control.