Blog de l'achat média

Blog sous titre

The Media Buying Academy : Basics to get started 03/26/2021

The End of Third-Party Cookies: are you ready?

The new regulation imposed by the CNIL on third-party cookies comes into force on 31st March 2021. This new rule will facilitate the refusal of cookies by Internet users.
Optimize your media budgets The Media Buying Academy : Basics to get started 03/24/2021

How to optimze your media plan

A good media plan must meet the advertiser’s communication objectives the best possible way, addressing the largest audience within the available budget.
Optimize your media budgets The Media Buying Academy : Basics to get started 03/17/2021

How to advertise on TV? Everything you need to know!

Would you like to start a TV advertising campaign? Before you get started, here are a few steps to follow to understand buying TV advertising space and how to proceed.
The Media Buying Academy : Basics to get started 03/04/2021

Understanding digital advertising

What is the difference with traditional advertising? Is digital advertising effective? Here are some insights to help you understand digital advertising.
The Media Buying Academy : Basics to get started 01/13/2021

Sponsorship or native podcast creation: which solutions for companies?

For a company, there are several solutions for getting into podcasting. The first is to buy advertising space on podcasts. The other way to promote your business is to create your own native podcast.
Optimize your media budgets The Media Buying Academy : Basics to get started 01/11/2021

Accelerating advertising on podcasts

Find data on the podcast market and how to invest in advertising on this medium.
The Media Buying Academy : Basics to get started 11/24/2020

Glossary : Media Buying

This article is dedicated to any person who would want to begin the media buying. This non-exhaustive list of words and expressions will help you to better understand conversations in the media field.
Optimize your media budgets The Media Buying Academy : Basics to get started 11/18/2020

7 Golden rules to apply when buying advertising

Negotiating your media plan is a key step after you’ve established your media strategy i.e. your message, your audience and the right titles/media to target your audience.