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Optimize your media budgets 06/25/2025

Example of a unique selling proposition

Discover examples of USPs to help your company stand out from the crowd and build a clear and effective marketing strategy.
The Media Buying Academy : Basics to get started 06/20/2025

Advertising storyboard: how to structure your campaigns

Learn how to use advertising storyboards to structure your campaigns, save time and optimize your production on all your marketing media.
Optimize your media budgets The Media Buying Academy : Basics to get started 06/18/2025

Advertising: tips to make a lasting impression

Discover how to make a success of your advertisement by choosing the right channels, carefully crafting your message and optimizing your delivery.
Rankings, numbers and statistics ! 06/13/2025

The best ads made by AI

Discover how AI advertising is revolutionizing creative marketing. Campaign examples, benefits, limitations and tips for integrating AI into your advertising strategy.
The Media Buying Academy : Basics to get started 06/11/2025

What is a display campaign?

Find out how a display campaign can boost your company's visibility on websites. Objectives, benefits, expert advice: everything you need to succeed with online advertising.
Rankings, numbers and statistics ! 06/06/2025

Top 6 Tour de France advertising caravans

Discover the best Tour de France advertising caravans: striking concepts, inspiring ideas and tips for companies wishing to take part in this unique visibility campaign.
The Media Buying Academy : Basics to get started 06/05/2025

Communication and marketing: what's the difference?

Understand the difference between communications and marketing, and discover how to structure your business strategy around them.
Hot media to discover ! The Media Buying Academy : Basics to get started 06/02/2025

Is it possible to broadcast advertising on Netflix?

Find out how to advertise on Netflix, which formats to use, which target audience it's suitable for and whether it fits in with your communication strategy.