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The Media Buying Academy : Basics to get started 04/08/2025

What is advertising? Definition, purpose, current trends

Advertising is a very broad and at the same time specific field which can be difficult to grasp at first sight. Here is everything there is to know about it.
The Media Buying Academy : Basics to get started 04/04/2025

How to create a successful advertising poster?

Find all our tips and tricks to successfully create the visual of your advertising campaign.
The Media Buying Academy : Basics to get started 04/04/2025

What is a media plan? Definition, technique, examples

Learn how to build a media plan that will help you track and optimize your advertising campaigns.
News Rankings, numbers and statistics ! 04/03/2025

What slogan will attract customers?

Need a slogan to attract customers? Find inspiration with our powerful examples and marketing tips to attract and retain your audience!
The Media Buying Academy : Basics to get started 04/01/2025

Media and non-media communication: what are the differences?

By reading this article, you will know all the media and non-media of the advertising market. In addition, we will give you all the differences between these different communication media
Optimize your media budgets 03/28/2025

How much does a radio spot cost?

Advertising on national or local radio may cost less than you think. Come and discover the prices for a radio spot.
Optimize your media budgets The Media Buying Academy : Basics to get started 03/21/2025

How is the CPM calculated?

Find out how to calculate CPM (Cost Per Thousand) to optimise your advertising campaigns. Understand the formula and maximise your return on investment.
Optimize your media budgets The Media Buying Academy : Basics to get started 03/06/2025

ROI calculation for marketing campaigns

Learn how to calculate the ROI of your marketing campaign to optimize your advertising spend and maximize your sales.