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Advertising in Boulogne-Billancourt
Boulogne-Billancourt is a city in Hauts-de-Seine, Île-de-France. With a population of 123,100 inhabitants, Boulogne-Billancourt offers a perfect environment for business growth.
Advertising in Boulogne-Billancourt is an opportunity not to be missed. You benefit from a strategic location within the Paris region, which is a major economic and cultural hub. The city attracts a diverse and active population, providing significant potential to reach your target audience.
To fulfill your various campaign objectives, various advertising formats are available to you.
The advertising formats by format.
Other advertising formats in Île de France
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Translation: Advertising strategies by region
Advertising formats by city
How to advertise in Boulogne-Billancourt?
How much does advertising cost in Boulogne-Billancourt?
If you wish to advertise in Boulogne-Billancourt, you will need to budget an average amount for each media:
- Outdoor Advertising: Average budget ranges from €112.14 to €213.76 excluding taxes.
- Local TV: Average budget of €5,000 excluding taxes.
- Newspapers and Magazines: On average, for a ½ page ad: €500 to €5,000 excluding taxes.
- Display Advertising: Average budget of €5,000 excluding taxes.
- Social Media: Average budget ranging from €1,000 to €1,500 excluding taxes.
- Radio: Average cost per spot ranges from €5 to €47, resulting in an average budget of €350 to €3,290 excluding taxes.
Running an Advertising Campaign in Boulogne-Billancourt
Using Segmented TV Advertising in Boulogne-Billancourt
Segmented TV advertising is a relatively new and effective advertising approach. It involves broadcasting TV commercials exclusively to households that are part of the advertiser's target audience.
Segmented TV can achieve various objectives, such as visibility, brand awareness, and sales generation. For instance, Gifi, a specialized retail chain, reported an 11% increase in store visits after their segmented TV campaign.
Digital Advertising in Boulogne-Billancourt
When it comes to digital advertising in Boulogne-Billancourt, you have two primary options:
The Display:
This method involves displaying your ads on targeted websites, ensuring increased online visibility and enabling you to reach a specific and qualified audience. Utilizing precise targeting based on various criteria, such as interests, age, gender, and location, the display proves to be a highly powerful tool. Real-time measurement of each campaign allows you to adjust your strategy for optimal results.
Social Media Advertising:
This advertising option offers significant viral potential for your brand, product, or service. By advertising on social media platforms, you gain extended visibility through interactions generated by your ads. Social media becomes an ideal choice to engage your target audience.
Digital Audio Advertising in Boulogne-Billancourt
For advertising in Boulogne-Billancourt, you may consider digital audio advertising. Although radio remains a popular medium, web radio and music streaming sites are also emerging channels. Digital audio advertising is increasingly listened to and has demonstrated positive conversion results, with 40% of French consumers making purchases after hearing an ad during a podcast, according to Sortlist's study.
With digital audio advertising, you can reach a large and captivated audience in a targeted manner. It proves to be an effective way to engage prospects in a more personalized and immersive manner.