- Out of home
from 24,891€ (including technical costs)
Taxi advertising attracts the eye of passers-by and passengers before they get into the car. Mobile advertising is an emerging marketing tool. Indeed, communicating on vehicles is an asset for companies as they travel many kilometres in the city centre and on the outskirts for each journey, making an advertisement visible locally and reaching a pedestrian, cyclist or vehicular target.
It is advisable to communicate in large cities for more visibility.
*Source : study carried out by IPSOS
Advertising on vehicles is an excellent communication tool. It is an ideal medium for high impact advertising to the general public. This marking allows you to stand out and stand out in the big cities.
The principle of advertising on taxis is simple: a brand visual (advertising poster, logo, slogan, contact details, etc.) is applied to the vehicle. The taxi will then make its normal weekly runs through the city in which it operates.
Taxi advertising is mainly networked, i.e. an advertiser will advertise on a certain number of vehicles and on a certain number of faces. For example, on a pool of 50 vehicles across Paris, i.e. 100 advertising panels (2 panels/vehicle).
With taxi advertising, your communication is visible 24 hours a day in the city centre and on the outskirts of a city. Taxi advertising is seen by thousands of people every day. Generally, taxis are displayed on both sides of the vehicle.
There are two types of advertising markings:
Different categories of taxi advertisements are available:
Once inside the vehicle, the passenger can find leaflets about the brand displayed. This encourages the passenger to take an interest in and learn about the brand in question during their journey.