VTC et Taxi

Advertising on taxis or VTCs is a marketing technique used by many companies. 

The advantage of mobile advertising is that no matter where the taxi or VTC is (moving, stopped or parked) they continue to communicate. These vehicles, therefore, reach a much wider local target than a fixed advertisement.

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Taxi advertising

What is taxi advertising?

Taxi advertising attracts the eye of passers-by and passengers before they get into the car. Mobile advertising is an emerging marketing tool. Indeed, communicating on vehicles is an asset for companies as they travel many kilometres in the city centre and on the outskirts for each journey, making an advertisement visible locally and reaching a pedestrian, cyclist or vehicular target.

It is advisable to communicate in large cities for more visibility.

Why advertise on Taxi?

Worth knowing*:

  • An advertisement on a mobile vehicle is 5 times more visible than on a traditionnal poster
  • 9 out of 10 people notice an advertisement when it is on a VTC/Taxi
  • Of these 9 out of 10 people: 86% remember the brand name

*Source : study carried out by IPSOS

Advertising on vehicles is an excellent communication tool. It is an ideal medium for high impact advertising to the general public. This marking allows you to stand out and stand out in the big cities.

The principle of advertising on taxis is simple: a brand visual (advertising poster, logo, slogan, contact details, etc.) is applied to the vehicle. The taxi will then make its normal weekly runs through the city in which it operates.

Taxi advertising is mainly networked, i.e. an advertiser will advertise on a certain number of vehicles and on a certain number of faces. For example, on a pool of 50 vehicles across Paris, i.e. 100 advertising panels (2 panels/vehicle).

How to advertise on Taxi?

With taxi advertising, your communication is visible 24 hours a day in the city centre and on the outskirts of a city. Taxi advertising is seen by thousands of people every day. Generally, taxis are displayed on both sides of the vehicle.

There are two types of advertising markings:

  • Advertising with adhesive labelling consists of covering your vehicle with a car-specific sticker. The advantage of self-adhesive labelling is that it protects the vehicle's bodywork from dirt and UV rays.
  • Advertising with magnetic marking consists of applying magnetic rubber plates to your vehicle. The advantage of the magnetic method is that it is very easy to apply and remove.

Different categories of taxi advertisements are available:

  • Lettering: show only the key information about the company (logo, link to a website, slogan, etc.)
  • Semi-covering: consists of covering only part of the bodywork of your vehicle (the boot, bonnet, doors, etc.)
  • Total covering: consists in covering your entire vehicle, which allows an optimal visibility of your advertising campaign

Once inside the vehicle, the passenger can find leaflets about the brand displayed. This encourages the passenger to take an interest in and learn about the brand in question during their journey.