What is car & taxi advertising?
Car & Taxi Advertising and Ride-Hailing Advertising attract the attention of passersby and passengers before they get into the vehicle. Mobile advertising is an emerging marketing tool. Advertising on vehicles is advantageous for businesses because these vehicles travel many kilometers in city centers and suburbs for each trip, making the advertisement visible locally and reaching pedestrians, cyclists, and drivers.
It is advisable to advertise in large cities for better visibility.
Why advertise on cars & taxis?
Key points to note*:
- Advertising on a mobile vehicle is 5 times more visible than on a static billboard
- 9 out of 10 people notice an advertisement when it is on a ride-hailing vehicle/taxi
- Of these 9 out of 10 people: 86% remember the brand name
*Source: IPSOS study
Advertising markings on mobile vehicles are an excellent communication tool. It is an ideal medium for high-reach advertising to the general public. This marking allows a brand to stand out in large cities.
The principle of car & taxi advertising and on ride-hailing vehicles is simple: it involves applying a brand visual (advertisement, logo, slogan, contact details, etc.) to the vehicle. The taxi will then carry out its regular weekly routes throughout the city in which it operates.
Taxi advertising mainly works in networks, meaning an advertiser will advertise on a certain number of vehicles and a number of faces. For example, on a fleet of 50 vehicles across Paris, which amounts to 100 advertising faces (2 faces per vehicle).
How to advertise on taxis?
With taxi advertising, your communication is visible 24/7 in the city center and suburbs. Taxi advertisements are seen by thousands of people every day. Generally, advertisements on taxis are placed on each side of the vehicle.
There are two types of advertising markings:
- Adhesive marking involves covering your vehicle with a specific automotive sticker. The advantage of adhesive marking is that it protects the vehicle's body from dirt and UV rays.
- Magnetic marking involves applying rubber magnetic plates to your vehicle. The advantage of the magnetic method is that it is very easy to apply and remove.
Different categories of car & taxi advertising are available:
- Lettering: displaying only the key information of the company (logo, website link, slogan, etc.)
- Semi-covering: covering only part of the vehicle's body (trunk, hood, doors, etc.)
- Total covering: covering the entire vehicle, allowing for optimal visibility of your advertising campaign
Once the passenger is inside the vehicle, they may find leaflets about the advertised brand. This encourages the traveler to become interested in and informed about the brand during their journey.
