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The Media Buying Academy : Basics to get started 07/15/2022

What is the customer journey?

The customer journey, taken from the world of marketing, is often used for companies that want to know more about their customers, especially about their buying process. The customer journey map [...]
The Media Buying Academy : Basics to get started 07/11/2022

More inclusive advertising with TV commercials audio description

Audio-Description of TV commercials is a real challenge for brands, but an essential tool for visually impaired people to access information and keep up to date with societal developments [...]
The Media Buying Academy : Basics to get started 06/16/2022

What is the difference between an advertising agency and an advertiser?

It is easy to confuse the role of an advertising network with that of an advertiser, so we define these two terms and explain their role.
The Media Buying Academy : Basics to get started 05/31/2022

What is media buying?

Find out how media buying works and the steps required to make it happen.
The Media Buying Academy : Basics to get started 05/30/2022

What is programmatic TV?

Segmented TV, traditional TV... And what is programmatic TV? We explain everything in this article.
News 05/24/2022

In-game ads: advertising in video games

Soon advertising in video games? Fiction or reality? All the answers in this article!
Rankings, numbers and statistics ! 05/23/2022

Top 30 most-read magazines in 2021 in France

The ACPM, like every year, has released its ranking of the most read press titles over the past year, so here are the top 30 most read magazines in 2021 in France.
The Media Buying Academy : Basics to get started 05/10/2022

Specialized press and trade press: is there a difference?

Find out what the specialized press and trade press are, and what advertising benefits they present.