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The Media Buying Academy : Basics to get started 05/03/2022

Do you know TV advertising’s lingo?

Learn more about French jargon used in the TV advertising field before launching your own TV ad campaign.
The Media Buying Academy : Basics to get started 04/21/2022

The 10 best Intermarché ads

We've put together just for you the 10 best advertisements of one of the giants of mass distribution: Intermarché. Discover them in this article!
The Media Buying Academy : Basics to get started 04/13/2022

What is an alternative OOH media?

Find out what an alternative OOH media is, as well as its many supports and benefits.
Ecology and advertising 04/07/2022

What has the Climate Law changed for advertising?

The Climate Law is putting more and more restrictions on the advertising market. Find out in this article what changes you need to make for your next advertisement.
News 04/06/2022

Advertising in the metaverse

Find out what the metaverse is about and all the benefits it can bring to the advertising field.
The Media Buying Academy : Basics to get started 04/04/2022

Launching a TV campaign: 9 mistakes to avoid

Launching a TV campaign is not always a simple matter, and we explain what mistakes to avoid in this article.
The Media Buying Academy : Basics to get started 03/08/2022

Why advertise on local TV channels?

Regional channels are strong links in the French television system. And they should not be forgotten when it is needed to communicate on a more local scale. Here is why.
The Media Buying Academy : Basics to get started 02/22/2022

TV targets

Do you want to make a TV commercial but don't know which target audience to reach? We give you all the information you need to find your audience!