What are the DOOH advertising agencies in France?

While the number of advertisers using DOOH as a communication medium is multiplying (+45 campaigns launched in Q3 2022 compared to the same period in 2021), the number of agencies marketing this advertising format is also constantly growing. It's enough to make you get lost. To help you find your way around, we've listed all the key advertising agencies when it comes to buying DOOH ads in France.

>>> Discover all our advertising solutions for DOOH advertising

Article Summary: What are the DOOH agencies in France?

1. What is a DOOH ad agency?
2. What are the different types of advertising agencies in DOOH?
3. Table of the different DOOH advertising agencies

A DOOH advertising agency is an organization that markets digital advertising space. In fact, the acronym DOOH stands for Digital Out-Of-Home: Out-Of-Home refers to advertising found "outside the home", i.e. display advertising, which makes DOOH the digital counterpart of OOH.

>>> What is the difference between OOH and DOOH?

DOOH advertising posters are animated devices displayed on LED screens. The most common DOOH format in France is the 2 m², which is usually found on public roads, in train stations or in shopping malls.

>>> if you want to know the difference between an advertising network and an advertiser click here

There are a large number of agencies for the sale of DOOH advertising space. Each one is specialized in the marketing of one or more types of digital screens:

• DOOH Outdoor
• DOOH Transports
• DOOH Retail
• DOOH B2B
• DOOH Tactiques (Tactical)

DOOH Outdoor advertising agencies

The DOOH Outdoor category includes all the agencies that market all the advertising screens that can be found on the street or in store windows.

Among which, we find :

• Oxialive
• Giraudy (Exterion Media)
• Retailink
• Ohmydiode
• Clear Channel
• Phenix Digital
• Tornadon

 >>> What are the advertising agencies in display ?

DOOH Transports advertising agencies

DOOH Transports includes all the advertising screens found in public transport spaces (airports, subways, train stations, cab ranks and VTCs).

JCDecaux Airport, JCDecaux Airport Paris and Clear Channel are the agencies to contact for DOOH advertising in airports.

For DOOH advertising in the metro, train stations, cab ranks and VTCs, Media Transports, DooHit and Clear Channel are the agencies to contact for sales.

DOOH Retail advertising agencies 

DOOH Retail refers to digital signage placed in retail spaces such as malls or inside stores.

DOOH Retail Malls agencies include:

• JCDecaux
• inStore Media
• iMedia Center
• Clear Channel
• Smartmedia

When it comes to DOOH Instore agencies, there are:

• Retailink
• DoohYouLike
• Villomedia
• Clear Channel

DOOH B2B advertising agencies

DOOH B2B simply refers to the screens installed in workspaces, offices, which are marketed by 3 agencies: 

• Giraudy (Exterion Media)
• Framen
• ECN

DOOH Tactiques (Tactical) advertising agencies

The diversity of DOOH Tactics implies that there are a large number of agencies that deal with the marketing of these digital billboards. These include:

• ids Media
• bimedia adgency
• waitcom digital
• Campus Screens
• GadsMe
• Basic-Fit
• etc.

>>>To find out more about the media buying glossary, click here

To find out about other display advertising networks, click on these articles :

• Display advertising networks
• TV advertising networks