While the number of advertisers using DOOH as a communication medium is multiplying (+45 campaigns launched in Q3 2022 compared to the same period in 2021), the number of agencies marketing this advertising format is also constantly growing. It's enough to make you get lost. To help you find your way around, we've listed all the key advertising agencies when it comes to buying DOOH ads in France.
>>> Discover all our advertising solutions for DOOH advertising
Article Summary: What are the DOOH agencies in France?
- What is a DOOH ad agency?
- What are the different types of advertising agencies in DOOH?
- Table of the different DOOH advertising agencies
What is a DOOH ad agency?
A DOOH advertising agency is an organization that markets digital advertising space. In fact, the acronym DOOH stands for Digital Out-Of-Home: Out-Of-Home refers to advertising found "outside the home", i.e. display advertising, which makes DOOH the digital counterpart of OOH.
>>> What is the difference between OOH and DOOH?
DOOH advertising posters are animated devices displayed on LED screens. The most common DOOH format in France is the 2 m², which is usually found on public roads, in train stations or in shopping malls.
What are the different types of advertising agencies in DOOH?
There are a large number of agencies for the sale of DOOH advertising space. Each one is specialized in the marketing of one or more types of digital screens:
- DOOH Outdoor
- DOOH Transports
- DOOH Retail
- DOOH B2B
- DOOH Tactiques (Tactical)
DOOH Outdoor advertising agencies
The DOOH Outdoor category includes all the agencies that market all the advertising screens that can be found on the street or in store windows.
Among which, we find :
- Oxialive
- Giraudy (Exterion Media)
- Retailink
- Ohmydiode
- Clear Channel
- Phenix Digital
- Tornadon
DOOH Transports advertising agencies
DOOH Transports includes all the advertising screens found in public transport spaces (airports, subways, train stations, cab ranks and VTCs).
JCDecaux Airport, JCDecaux Airport Paris and Clear Channel are the agencies to contact for DOOH advertising in airports.
For DOOH advertising in the metro, train stations, cab ranks and VTCs, Media Transports, DooHit and Clear Channel are the agencies to contact for sales.
DOOH Retail advertising agencies
DOOH Retail refers to digital signage placed in retail spaces such as malls or inside stores.
DOOH Retail Malls agencies include:
- JCDecaux
- inStore Media
- iMedia Center
- Clear Channel
- Smartmedia
When it comes to DOOH Instore agencies, there are:
- Retailink
- DoohYouLike
- Villomedia
- Clear Channel
DOOH B2B advertising agencies
DOOH B2B simply refers to the screens installed in workspaces, offices, which are marketed by 3 agencies:
- Giraudy (Exterion Media)
- Framen
- ECN
DOOH Tactiques (Tactical) advertising agencies
The diversity of DOOH Tactics implies that there are a large number of agencies that deal with the marketing of these digital billboards. These include:
- ids Media
- bimedia adgency
- waitcom digital
- Campus Screens
- GadsMe
- Basic-Fit
- etc.
Table of the different DOOH advertising agencies
DOOH Outdoor agencies | DOOH Transports agencies | DOOH Retail agencies | DOOH B2B agencies | DOOH Tactiques (Tactical) agencies |
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