Top 30 best ads 2022 in France

The advertising market has anchored its recovery with €11.316 billion in net advertising revenues, i.e. +8.1% vs. 2021. Focus on a few advertising channels:

  • TV: €2.4 billion in net advertising revenue
  • Radio ad: €386 million in net revenue in 2022
  • The press: €985 million in net revenues
  • Cinema is gradually increasing its total advertising revenue with €37 million. 
  • The DOOH system has seen a 45% increase in the number of campaigns certified by the ACPM 
  • The share of digital advertising is also growing and now stands at €6.275 billion. 

This growth has not yet come to an end, as Magna forecasts a 4.6% increase in the market in 2023! In other words, our top 2022 ads are likely to grow! In the meantime, here are our favourite ads of 2022.

Summary of the most important advertisements of the year 2022 :

  1. An interactive billboard like no other
  2. The SNCF highlights the moments spent on its trains
  3. Reporter Sans Frontière creates a spot with shocking images "Against propaganda there are facts".
  4. KFC and its #kissthechiken challenge for the World Cup
  5. Pathé reminds us of the quality of big screens for "big films
  6. Nature et Découvertes "Adventure"! 
  7. M6 and its parody campaign to celebrate the success of the series Scènes de Ménages
  8. Greenpeace and its animation against deforestation
  9. Self-mockery, a successful gamble for Citroën with its Ami car
  10. SHISEIDO has created a manga to promote its new products
  11. OuiGo's event campaign tinged with humour
  12. KFC: "Crispy since 1952
  13. Spotify and its campaign about French teachers who listen to rap music
  14. The Geste Propre association has launched an engaging poster campaign
  15. Deezer and its "the power of music" campaign
  16. Jonathan Cohen has been featured in Canal+ Bonus ads 
  17. Burger King and its humorous recruitment campaign
  18. At Intermarché, 1€ ... It's sacred!
  19. Chronodrive's segmented TV ad 
  20. Burger King uses humour again to make the French smile
  21. An Optic 2000 campaign to the rhythm of Eye of the Tiger
  22. For an ecological awakening and its campaign in the Parisian subways
  23. New Knacki made with plants and vegetables.
  24. The ING X Boursorama Bank collaboration campaign 
  25. The campaign dedicated to what we do for love by Le Sidaction and Marina Foïs 
  26. Burger King and its campaign winking at the increase in the price of petrol
  27. The humorous poster campaign by La Vie
  28. Belambra Club's multi-channel campaign
  29. Intermarché and its campaign around a romance
  30. Point B and its spectacular billboard in St-Ouen

Bonus some foreign ads:

  1. Listerine releases a game in the metaverse : « Breathcalypse »
  2. Pepsi and its original billboard to affirm the freshness of its drink
  3. A 3D billboard for a pokemon Go ad 

1. An interactive billboard like no other

In December, V and B installed a billboard in Bordeaux that was a bit unusual, encouraging people to share and celebrate the holidays together. Bordeaux residents were able to observe an innovative billboard that transforms into a Christmas dinner table. The campaign continued on YouTube and social networks.  

V and B campaign 2022

>>> Targeted advertising for Christmas, discover all the important dates for the year 2023.

2.The SNCF highlights the moments spent in its trains

In December, the SNCF ran a poster campaign to illustrate the small and big moments that take place on board Intercités trains. This campaign also took place on social networks. 

ad campaign sncf 2022

>>> Find our best offers in advertising displays

3. Reporter Sans Frontière create a spot with shocking images "Against propaganda there are facts".

A device for an appeal for donations that makes an impression. Reporter Sans Frontière produced this spot to demonstrate in a few seconds the importance of journalism against propaganda and disinformation. The campaign was visible in November in VOL (online video advertising) on social networks and in display. To reach a wider audience, and to have a stronger impact, the spot was translated into 13 languages. 

4. KFC and its #kissthechiken challenge for the World Cup

KFC has launched a campaign and a challenge for the 2022 World Cup: the brand has promised each celebration of the blue, a kiss on the rooster of the French jersey, a Colonel Original offered in KFC restaurant. A daring promise! This campaign took place in press at the beginning of November 2022, then in poster and DOOH mid-November and finally in TV, VOL and on TikTok at the end of November.

KFC advertising campaing 2022

5. Pathé reminds us of the quality of big screens for "big movies

On the occasion of the release of the horror movie Halloween Ends, Pathé made a trailer tinged with lightness by presenting the movie polluted by all the notifications that a smartphone can receive. A good way for the company to remind us that the best way to watch a movie is on the big screen! The campaign was broadcast during the Halloween period (end of October) in Pathé theaters. 

6. Nature et Découvertes "Adventure"! 

The brand launched an invitation to adventure in its stores.The campaign ran in mid-October via 30-second video spots on Instagram, Facebook and Youtube. The objective of the campaign: to affirm the first value of the French brand: authenticity

7. M6 and its parody campaign to celebrate the success of the series Scènes de Ménages

M6 poked its competition by making a parody advertising campaign to celebrate the success of its series. To do this, 6 visuals advertising that took the titles of competing series with each couple of Scènes de Ménages. This campaign was broadcast on January 3 on social networks and in daily newspapers, including the Figaro. 

M6 advertising campaign 2022

8. Greenpeace and its animation against deforestation

Greenpeace released on YouTube on October 26, a video to raise awareness of deforestation, illustrating the impact of factory farming on the environment. Here, we appreciated the lightness of an animation that carries a strong and important message. 

>>> Discover the top 10 most watched ads on YouTube

9. Self-mockery, a successful gamble for Citroën with its Ami car

This year, Citroën relied on humor and self-mockery in its advertising campaign from April 1 to mid-May. Citroën turned the supposed weaknesses of the cars into strengths. The ads were visible on billboards, on event banners, in the press and on social networks. That's why this campaign deserves to enter our top of the best ads 2022.

Citroën advertising campaing 2022

10. SHISEIDO created a manga to promote its new products

The brand has exploited the codes of the manga universe and the references of the Gen Z by taking as muses 6 female influencers to present its products. An original and creative campaign broadcast on TikTok and Instagram on October 11. 

>>> See our article on How to communicate with Generation Z

11. OuiGo's humorous event campaign

The brand has infiltrated the webcams of ski resorts with a campaign that took place before the big ski season from January 16 to 23. The goal was to encourage future skiers to come to the slopes in Ouigo. Humorous panels were strategically placed under the different webcams with a humorous message from the web's "same".

OuiGo advertising campaing 2022

12. KFC: "Crispy since 1952

KFC is again in this top 30 of the best ads 2022, this time with a return to 1952. This campaign broadcast on TV, VOL, billboards and social networks, was carried by Colonel Sanders who had propelled us in 1952 for 47 seconds. A good way to recall the origins of the brand and its iconic products. The campaign lasted 4 weeks in October.  

13. Spotify's campaign about French teachers listening to rap music

Spotify ran an ad campaign from September 22 to October 9 on TV, celebrating both music and the strong bond it can create between generations. 

14. The Geste Propre association has launched an engaging poster campaign

In 2022, IFOP conducted a study for Citeo and Gestes Propres about small everyday waste. Following this study, the associations launched a major communication campaign throughout France to raise awareness of the impact of this small waste on biodiversity.

4,765 posters were displayed all over France, as well as in displays.

Geste propre advertising campaign 2022

15. Deezer and its "the power of music" campaign

Deezer went big this year by deploying a multi-media campaign on an international scale. The challenge was to attract young users to the music platform and to allow the brand to develop. 

For this campaign, Deezer opted for 2m2 and 8m2 billboards and DOOH in France and Germany from August 22 until the end of the year. To complete these devices, such as advertising banners in Paris and Lyon, a digital campaign, as well as a TV spot (in Brazil) have been set up.

Deezer advertising campaign 2022

16. Jonathan Cohen is in the ads of Canal+ Bonus 

On the occasion of the release of the new series "Flambeau" in May, Jonathan Cohen took place in the Canal+ commercials. A good way to give a taste of the derision of this hilarious series through the character played by Jonathan Cohen. 

Canal+ advertising campaign 2022

In March, the actor had also participated in the funny advertising campaign of Leboncoin. 

Here's a clip: 

 

17. Burger King and its humorous recruitment campaign

The fast food brand is always imaginative when it comes to self-mockery, this time it had fun with the negative comments of Internet users to launch an HR recruitment campaign on social networks. 

Burger King advertising campaign 2022

>>> Discover the top 10 best Burger King ads

18. At Intermarché, €1... is sacred!

Intermarché, known for "fighting against the expensive life" has realized this campaign to bring its support to the French who see the prices increasing. The campaign has put forward a range of 500 products at 1€.

19. Segmented TV advertising by Chronodrive 

Chronodrive is a brand known for having one of the best French e-commerce sites. This year, the company wanted to build loyalty among a base of customers with recurring purchases and to win over new customers. We can mention this campaign for its success, since thanks to the choice of TV segmented in multi-regions, these 4 TV spots have reached 365 000 households.

Chronodrive advertising campaign 2022

20. Burger King again relies on humour to make the French smile

The brand has played this time on the caricature of the French character rather funny. A way to promote the brand while identifying with these burgers. 5 TV and cinema films were made as well as photo novels in the press in July 2022. 

Burger King advertising campaign 2022

21. An Optic 2000 campaign to the rhythm of Eye of the Tiger

Optic 2000 has launched a campaign to highlight the role and service of opticians. In this way, the brand reminds the audience of its values.

This campaign was broadcast on several channels in June including TV, social networks, display and radio. 

 

22. For an ecological awakening and its campaign in the Parisian metros

To give more visibility to the latest IPCC report, the collective For an ecological awakening has launched a large poster campaign in the Paris metro. This campaign was broadcast from May 16 to 23 in 108 metro stations. 

23. Knackis made of plants and vegetables

Cette campagne créative a été diffusée sur les réseaux sociaux, mais aussi en DOOH et en presse magazine. Une manière originale de présenter les nouvelles Knacki végétales de la marque !

Herta advertisign campaign 2022

24. The ING X Boursorama collaboration campaign

An agreement between Boursorama Banque and ING was signed on April 4. In order to communicate on this agreement, Boursorama made a big communication campaign in the national press.

Boursorama advertising campaign 2022

>>> If you want to advertise in the press it is here

25. The campaign dedicated to what we do for love by Le Sidaction and Marina Foïs 

This campaign could not escape this top 30 of the best ads of 2022. Indeed, on the occasion of the Sidaction weekend on March 25, 26 and 27, Le Sidaction and Marina Foïs paid tribute to all that we do for love through a touching advertising campaign. The "Par Amour" campaign was broadcast on TV from March 21 to April 4. A film was also shown in cinemas, on social networks and on OOH and DOOH posters throughout France and abroad.

Sidacti_on advertising campaign 2022

26. Burger King and its campaign in response to the rise in petrol prices

The brand has communicated its support to motorists in an original way since it has decided to lower the price at the drive-through of its mythical burger The Whooper, by offering it under the symbolic bar of 2 €. For this occasion, Burger King carried out a campaign from 21 to 27 March with various media: the JDD, the regional press and the brand's social networks.

Burger King advertising campaign 2022

27. The humorous poster campaign of La Vie

To promote its products and more specifically its bacon, La Vie created a poster campaign with a humorous reference to Bitcoin. The campaign took place in 13 cities and their outskirts and generated 300 million contacts.

La vie advertisign campaign

28. Belambra Club's multi-channel campaign

On January 7, Belambra Clubs launched a new advertising campaign called "The most belambra in the world" to promote the merits of its 50 French clubs. The campaign is based on several channels: TV, posters, radio and social networks. 

29. Intermarché and its romance campaign

This romance imagined by Intermarché as part of its advertising campaign on June 12, highlights the quality of local products. The spot is always under the sign of authenticity to remind again the values of the brand. 

30. Point B and its spectacular tarpaulin in St-Ouen

Last January, Point B challenged itself to put up a giant poster, to compete with the market leaders and climb to the top of the ranking in its turn. An impossible poster was missed in St-Ouen that will have made more than one look away!

Point B advertising campaign

Bonus: some foreign advertisements of

1. Listerine releases a game in the metaverse: "Breathcalypse

To promote its mouthwash products, the brand relied on a game with humor, the objective: defeat a bad breath apocalypse. A nice way to promote its products while being part of the innovation of modern times. 

Listerine Advertising campaign 2022

2. Pepsi and its original billboard to affirm the freshness of its drink

Pepsi, as always, competed with its number 1 competitor, Coca-Cola. But this time the brand has shown ingenuity in creating an advertising campaign that demonstrates the freshness of its blue drink. According to one of their studies, the blue surface of Pepsi drink absorbs less sunlight, therefore, it would be cooler than Coca-Cola. 

Pepsi illustrated this fact with billboards in Santa Marta, Colombia, one of the hottest cities in the country.

Pepsi advertising campaign 2022

3. 3D billboards for a Pokemon Go advertisement 

This year in Tokyo, from August 8 to September 5, we could find this innovative and immersive 3D billboard developed by Microad Digital Signage and Yunika.

On the occasion of the international day of the cat, Pokemon Go realized an advertisement with represented in 3D its pokemons of feline type like Miaouss, or still Pikachu, jostling to admire the crowd below.

Share this content

Related posts