YouTube is THE most popular video platform in the world. It has 2 billion users, a large audience that advertisers covet for their ads. In this article, you will find the top 10 best performing YouTube ads on the platform. These ads have a total of 565 million views. This success is due to different strategies, sometimes based on trends, the intervention of a celebrity or the choice of a specific music.
Summary of the 10 most watched ads on YouTube
- Samsung (South Korea): Teaser for the Galaxy Unpacked
- MySwitzerland (Switzerland): Nothing and no one could steal the show from the Grand Tour de Suisse
- Omega Timekeeping and tradition (Switzerland): On the occasion of the Olympic Games, this spot bets on a captivating soundtrack
- Amazon (USA): Amazon's Big Game Commercial: Mind Reader: promoting its favourite connected object Alexa for the Super Bowl
- Netflix (US): Squid Game Official Trailer for the series
- Turkish Airlines (Turkey): Pangea official movie: Morgan Freeman in the spotlight
- Nissan USA (USA) : Nissan Presents: Thrill Driver: a big cast for its commercial
- Apple (USA) : Escape from the Office: Apple at Work: Apple's 8-minute spot focuses on the return to the office
- Imagine your Korea: Vibrate to the rhythm of Korea - SEOUL2: promoting South Korea with a vibrant sound
- Chevrolet (USA): Super Bowl commercial featuring celebrities from "The Sopranos" series
Samsung and its Galaxy Unpacked teaser
This 45-second spot presents a new innovative smartphone as it implies the arrival of a new range of foldable smartphones! A successful bet with impactful statistics:
This ad has a total of over 102 million views and over 25,000 likes on YouTube.
MySwitzerland (Switzerland): Nothing and no one was able to steal the show from the Grand Tour de Suisse
This spot features an interesting format shot in a humorous way with our two favourite stars, Anne Hathaway and Roger Federer. Putting celebrities at the centre of the advert helps to raise the profile of the commercial. This strategy is widespread, as this ranking shows.
This YouTube ad from 12 April 2022 has a total of over 102 million views and over 15,000 likes.
Omega Timekeeping and tradition (Switzerland): On the occasion of the Olympic Games, this spot bets on a captivating soundtrack
The soundtrack plays a major role in the success of an advert and Omega is proof of this. This advert builds its narrative around this catchy and captivating soundtrack: "Dream" by the band Imagine Dragons.
The Omega YouTube advert launched on 15 July 2021 has a total of over 75 million views and over 33,000 likes.
Amazon (USA): Amazon's Big Game Commercial: Mind Reader: promoting its favourite connected object Alexa for the Super Bowl
Storytelling combined with humour is a good recipe for a successful commercial. For the Super Bowl 2022, Amazon has created a YouTube ad in which Alexa is said to be able to read minds. We find ourselves in the daily life of a couple who are going to be confronted with embarrassing situations following the revelations of the thoughts of each one by the connected object of Amazon, Alexa.
Amazon's YouTube advert from 7 February 2022 marks its success with 69 million views on the platform and over 22,000 likes.
Netflix announces the official Trailer for the series Squid Game (USA)
Squid Game, one of Netflix's latest phenomenal series, has smashed the ratings with this intriguing trailer. Just like Omega, the American streaming platform giant has used music as a narrative force and captured the attention of millions of people around the world. The trailer is also the most-liked video in this year's top 10 most-watched ads on YouTube.
Netflix explodes its engagement rate with its YouTube advert released on 2 September 2021 for a total of 49 million views and over 844,000 likes.
Turkish Airlines: a clip with Morgan Freeman in the spotlight
Again, the relevance of using a celebrity's influence is highlighted in this ad. The airline relies on a voice-over that is recognisable to all: that of the famous American actor Morgan Freeman. A voice that leaves no one indifferent and has been making an impression for over 50 years now. The actor has appeared in more than 70 films and has been nominated dozens of times for his acting skills.
Turkish Airlines collects 40 million views and over 24,000 likes for its YouTube ad launched on 10 February 2022.
Nissan USA (USA) : Nissan Presents: Thrill Driver: a big casting for its commercial
Nissan takes on the role of a Hollywood producer by casting such well-known celebrities as Eugene Levy, Brie Larson, Danai Gurira and Dave Bautista in its commercial. A cast full of Hollywood talent that does not leave the web indifferent.
This advert exceeds 35 million views and 10,000 likes on YouTube.
Apple (USA): Escape from the Office: Apple at Work: Apple's 8-minute spot is all about getting back to the office
At 8 minutes long, this YouTube ad is by far the longest video in this top 10. It is also the second most liked ad (after the Netflix trailer for Squid Game). It was through the making of a real short film that Apple was able to capture the attention of its viewers with a trendy topic: the Great Quit.
Apple hits hard and gets over 112,000 likes for its YouTube ad with 34 million views since March 11, 2022.
Imagine your Korea: Vibrate to the rhythm of Korea - SEOUL2: promoting South Korea with a vibrant sound
In this advert, the old streets of Seoul are highlighted to the rhythm of traditional music from the Land of the Morning Calm. This government action organised by KTO (Korea Tourism Organization) is a great way to promote the country and its culture!
This commercial gets over 42,000 likes for a total of 30 million views on YouTube since its release on September 3, 2021.
Chevrolet (USA): Super Bowl commercial featuring celebrities from "The Sopranos" series
This advert was created for Chevrolet by David Chase himself, creator of the series The Sopranos. He is counting on the popularity of the actors of this new generation series to reach a large audience.
Chevrolet's YouTube ad has more than 27 million views on the platform with more than 24,000 likes since its launch on 13 February 2022.