Top 5 Back to School commercials of 2022

The bells have rung and the brands have returned to school with ads, each more original than the last. What could be better than to take a look at the advertising creations that have made the beginning of September. Without further ado, here are the top 5 Back to school commercials of 2022.

Summary of the article: Top 5 Back to school commercials of 2022

1. Clairefontaine launches an awareness campaign on school bullying
2. Cultura makes you dive into the creative world with "Le Plongeoir"
3. HelloWork and the irony of recruitment process
4. Boursorama Bank and the art of comparison
5. Miss Pitch and the French Red Cross give a new image to “L’Âge Con”

In France, one young person in ten is a victim of school bullying. Clairefontaine has decided to launch an advertising campaign to raise awareness and to free the word. Victims, witnesses, teachers and former harassers are invited to speak out on social networks with the #HashtagRed to help victims. Since the launch of the campaign on August 30, 2022, the videos of the movement have accumulated over 150 million views on TikTok.

>>> Discover the 30 iconic music ads

Not all of us have a fairy godmother who granted us talents in singing, music, drawing... This lack of "artistic genius" (whatever that means) can be a hindrance for many people: the fear of failure can push many to stay away from artistic activities.

And Cultura understands this. That's why Cultura has set up "Le Plongeoir", a program of music, writing and other artistic activities for everyone. 

The commercial has been broadcast since August 26 on video-on-demand platforms as well as on social networks.

>>> Learn how to choose the ideal media for your next advertising campaign

It's well known that candidates hate having their CVs read and prefer to stay in the dark when it comes to the recruitment process. The job search can be very frustrating with all the situations they encounter. Through the unusual situations portrayed in its spot broadcast since August 23, HelloWork has decided to put the dots on the i's: recruitment process, salaries, future work environment, candidates are guaranteed to find all this information on its platform. 

The HelloWork campaign includes two TV spots, a nationwide bus poster campaign and social networks.

Here is a bank that finally speaks to us in a language we understand! In order for consumers to understand the savings they can make by subscribing to the online bank, Boursorama Banque has visually translated the amount: €212 saved on average per year, which is equivalent to 142 packets of pasta, 122 liters of gasoline or even 54 packets of coffee.

The campaign has been broadcast since August 29 and is available in a TV billboard, in DOOH and in the national and regional press.

Through a campaign that is both cheeky and complimentary, Miss Pitch and the French Red Cross deconstruct the prejudices about selfish and lazy youth that many have in their heads. In the posters by Pauline Mestre and Nina Martinez, two students from ECV Aix-en-Provence, the famous expression “L’Âge Con” (the dumb age) becomes “l’âge concerné”, “l’âge confiant”, et “l’âge consciencieux” ("the concerned age", "the confident age", and "the conscientious age"). 

The digital posters were displayed from September 1 to 14, 2022 in the Paris metro and in the train stations of Paris, Aix-en-Provence, Marseille, Lille and Lyon Part Dieu.

>>> What is media buying?