The 10 best Monoprix ads

The French company founded in 1932, Monoprix, has been able to produce beautiful advertisements both on traditional channels (poster, TV, press...) and on digital channels (social networks, display...). What do you think of their ads? Are they original? Are they effective? Make your opinion with the 10 Monoprix ads we suggest!

The 10 best ads by Monoprix:

  1. A poster campaign for health restrictions
  2. How to stop queuing, according to Monoprix
  3. A campaign to make fun of Parisians
  4. Mini videos for Monoprix.fr
  5. Monoprix advertising for decontamination
  6. An interactive and social campaign in the window
  7. Monoprix puns
  8. A creative space for back to school
  9. An advertising campaign for a pair of 3 socks
  10. Monoprix and its 85th anniversary
  11. Bonus

A humorous poster campaign for health restrictions

 

In 2020, a poster campaign by Monoprix, deployed in several shops in France, was launched to make fun of the new health restrictions linked to Covid-19. An advertisement focused on the choice of essential or non-essential products. A small tactic against the government by supermarkets who no longer know what is allowed to be sold.

A campaign that caused a stir on social networks:

>>> How to measure the effectiveness of an outdoor advertising campaign?

How to stop queuing, according to Monoprix

In a 2019 TV commercial, the retailer shows people in prehistoric times waiting for food. Through this spot, Monoprix wants to show its new "Coupe-File" service. This new service allows customers to scan their items and pay for them via a mobile application without having to go to the checkout: a real time-saver!

>>> How much does a TV advert cost?

An advertising campaign that mocks Parisians for the launch of Monoprix Plus

The brand is launching Monoprix Plus, its online shopping platform, to offer an "experience that revolutionises e-commerce". In France, it is for the deconfinement (2021) that the brand has launched a poster campaign (on bus shelters, newspaper kiosks in French cities and in the Paris metro).

The brand is renewing itself graphically and has shown this with an advertising poster campaign to affirm its creativity. The apostrophes bring similarities of a written conversation, which proves a close relationship between Monoprix and its customers.

The campaign was broadcast throughout November 2020 on different platforms: television and digital.

Humorous mini videos for Monoprix.fr

Since February 2021, Monoprix has been launching mini videos to attract consumers to the website. And more visitors to the site also means more chances of online sales!

An effective, humorous 20-second television ad.

>>> How to track the performance of a TV ad?

Monoprix advertising for decontamination

In France, it is for the decontamination (2021) that the brand has launched a poster campaign (on bus shelters, newspaper kiosks in French cities and in the Paris metro).

The brand is renewing itself graphically and has shown this with an advertising poster campaign to affirm its creativity. The apostrophes bring similarities of a written conversation, which proves a close relationship between Monoprix and its customers.

An interactive and social showcase campaign

In April 2019, for the launch of "Capsule", Monoprix broadcast the digital poster campaign throughout Paris on 44 screens in its shop windows to offer a new customer experience for its customers but also for passers-by. The brand created a surprise with an interactive campaign.

An interactive and social campaign reinforces the customer experience and creates not only a fun and sharing moment but also an additional level of engagement with Monoprix.

>>> How to choose a digital billboard?

Monoprix puns

Since 2011, Monoprix has always offered packaging with puns. This makes the products that are put into service funny. These puns are appreciated by consumers and they react to them via social networks. Humour is a real link between customers and the brand.

Here are some of our favourites:

An advertising campaign for a pair of 3 socks!

A new campaign with an offbeat tone. It focuses on an everyday problem that we all know about: pairs of socks that can't be found. Where are they? No one knows. With this new range, Monoprix solves the problem: the pair of 3 socks!

In 2019, the 58-second commercial was released on social networks and on television.

A creative space for the back-to-school season in the Monoprix shop windows

On 2 September 2020, the supermarket designed windows for children (and older children) to express their drawing skills for the start of the school year.

A place of interactivity between customers and the brand. These shop windows were in several large cities such as Paris, Marseille, Nice, etc.

Monoprix and its 85th anniversary

In May 2017 and throughout France, Monoprix returns in a new 4-minute TV spot for its 85th anniversary. This poetic short film depicts a love story between a young boy and a young girl whose destinies are linked by the famous puns on Monoprix packaging. A new way to show their closeness to their customers.

A visual and auditory campaign

In 2018, Monoprix is making a new advert in which we discover a young woman walking down the street with her headphones on. But the music "The worst song in the world" starts. The young woman listens to this song for two minutes without moving on to the next song. Why did she do this? You'll find out after 2:28 of video... and a painful song.

The brand uses humour on its packaging, on its social networks and even in its print campaigns. Here, the absurd is used to capture attention. A massive digital broadcast via social networks where a karaoke version will also be available to engage fans with the hashtag #LaPirechansonDuMonde trending on Twitter, and available on YouTube and Dailymotion platforms. The clip has also been featured as a catch up on MYTF1.fr videos.

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