Top 3 ad campaigns for the fight against breast cancer

The month of October has been synonymous with commitment for several years. The star of the month is the Ruban Rose (the Pink Ribbon) association , through which many communication campaigns are launched to support breast cancer screening. This awareness is an opportunity for major brands and retailers to collect donations to help research against this disease that affects one woman in eight.


Article Summary: Top 3 ad campaigns for the fight against breast cancer

  1. Evelyn Dhéliat, Claudia Tagbo and Alice Detollenaere committed to the association Ruban Rose
  2. The Caisse d'Epargne supports the association Ruban Rose
  3. Essonne encourages to avoid "seeds"


Evelyn Dhéliat, Claudia Tagbo and Alice Detollenaere committed to the association Ruban Rose

As every year, the association Pink Ribbon launches its campaign to fight against breast cancer and especially, to promote prevention by mobilizing everyone.

Thanks to its fight since 1994, this association has been able to take a national scope and create a real appointment every year in October. For the association, this month is an opportunity to put women suffering from this disease in the foreground, to inform and raise awareness among as many people as possible. This mobilization also allows the collection of donations in favor of the association for research and caregivers.

To mark the beginning of the campaign of this 29th edition, it is the icon of our nation, the Eiffel Tower which was symbolically illuminated with pink. And it was under the iron lady that 30 women marched united and strong to support this awareness campaign. Among them were public figures such as Evelyn Dhéliat, Claudia Tagbo and Alice Detollenaere, all three of whom are affected by this disease. All three are affected by this disease. They fight together and help to prevent cancer. 

Affiches Association Ruban Rose octobre 2022

The association relied on a TV spot directed by Marion Dupas, a woman with a singular artistic style and symptomatic of our modern and feminine era. In this spot, the three personalities are represented as heroines. Each wearing a cape, they visit a midwife, a gynecologist and a doctor, to set an example of how to regularly consult a specialist to prevent breast cancer. 

 Finally, it is a radio spot that completes the campaign with a clear and preventive message carried by the voice of Evelyne Dhéliat: "Tous les ans, faites surveiller vos seins, ceci peut sauver des vies" ("Every year, have your breasts checked, this can save lives" - free translation). 

The Pink Ribbon association has therefore opted for a multi-media campaign to spread its message. From posters to TV spots, through radio and live on social medias with influencers, the association intends to be present on all fronts to succeed its action of prevention and awareness.

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The Caisse d'Epargne supports the association Ruban Rose

The Caisse d'Epargne is renewing its actions to collect donations for the Pink Ribbon association, which works against breast cancer. This year, its campaign aims to raise awareness of early detection among the general public. The appeal for donations was launched on October 1 alongside The Good Company, with the two hands crossed on the chest as a clear rallying gesture. A significant gesture that reminds us of the importance of regular self-examinations to prevent the development of breast cancer. It is important to remember that 9 out of 10 breast cancers are cured within 5 years if detected early.

Affiche Caisse d'Epargne octobre rose 2022

Posters have been displayed on the facades of Caisse d'Epargne branches and relayed by several influencers on social networks. The campaign was accompanied by a QR code giving access to a page containing information on breast cancer and self-care techniques, directly on the Caisse d'Epargne website.

Lastly, the Caisse d'Epargne is setting up an original partnership with the iconic designer Chantal Thomass. For this occasion, the artistic director has designed a collection of bank cards featuring the famous pink ribbon. The cards, available in limited edition from October 4th, allow to donate 2 € to the association Ruban Rose for each card sold. 

The Caisse d'Epargne campaign has been running since October 1, 2022 in print, billboards, digital and social media formats in France. It will end on October 31.

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Essonne encourages to avoid "seeds"

To promote breast cancer screening, the Essonne region is involved in a departmental communication campaign.

This year, the department is organizing and participating in numerous events to raise awareness about early breast cancer screening. Its communication campaign is supported by various partnerships such as the Regional Coordination Center for Cancer Screening, the Health Insurance and the Essonne League against Cancer. The slogan of this campaign is: « Pour éviter tout pépin… faites-vous dépister ! » ("To avoid any seeds/problem... get screened" - free translation). 

Affiche Essonne octobre rose 2022

The Essonne department's commitment goes beyond this awareness campaign, as it is participating in a €30,000 subsidy for the Health Bus association. Since the beginning of the school year, the association's "mammobus", specially equipped for breast cancer screening, has been travelling through the towns to carry out this action. With this campaign, Essonne hopes to increase the national rate of participation in breast cancer screening. As a reminder, in 2021, the breast cancer screening rate in Essonne will be only 42% (according to Santé Publique France figures). 

This print and display campaign will be visible in the department's bus shelters as well as on the region's social networks. It will also be visible on the website and other departmental websites, as well as in the media from October 3 to 31, 2022.

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