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The Media Buying Academy : Basics to get started 05/30/2022

What is programmatic TV?

Segmented TV, traditional TV... And what is programmatic TV? We explain everything in this article.
News 05/24/2022

In-game ads: advertising in video games

Soon advertising in video games? Fiction or reality? All the answers in this article!
Rankings, numbers and statistics ! 05/23/2022

Top 30 most-read magazines in 2021 in France

The ACPM, like every year, has released its ranking of the most read press titles over the past year, so here are the top 30 most read magazines in 2021 in France.
The Media Buying Academy : Basics to get started 05/10/2022

Specialized press and trade press: is there a difference?

Find out what the specialized press and trade press are, and what advertising benefits they present.
The Media Buying Academy : Basics to get started 05/05/2022

How to make an effective radio advertisement?

Find out how to design your radio ad. How to make your commercial effective? We tell you everything in this article!
The Media Buying Academy : Basics to get started 05/03/2022

What are the regulations on press advertising?

Do you want to advertise in the press but are wondering about regulations or bans? We tell you everything in this article!
The Media Buying Academy : Basics to get started 05/03/2022

Do you know TV advertising’s lingo?

Learn more about French jargon used in the TV advertising field before launching your own TV ad campaign.
The Media Buying Academy : Basics to get started 04/21/2022

The 10 best Intermarché ads

We've put together just for you the 10 best advertisements of one of the giants of mass distribution: Intermarché. Discover them in this article!