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The Media Buying Academy : Basics to get started 11/28/2021

The effectiveness of TV as a complement to other media

The results of the #ROITV3 study conducted by the SNPTV and Ekimetrics are in! We can finally know if TV is a real contribution to other media.
The Media Buying Academy : Basics to get started 11/19/2021

Why prepare your website before an advertising campaign?

A website allows you to position yourself as an expert in a sector of activity and to attract more potential customers. It is important to optimise your website before any communication campaign
Optimize your media budgets 11/18/2021

How to prepare your OOH (Out of Door) ad campaign from A to Z

This article provides advices and tips to find, analyze, select, set up and monitor your future OOH campaign in France.
Ecology and advertising 11/09/2021

What are the media's green initiatives?

Brands are massively engaged in new eco-responsible approaches. But how do the media manage to invest in respecting the environment?
Optimize your media budgets 11/02/2021

3 essentials tools to measure the performance of your display campaigns

Here are 3 essentials tools to better understand the results of your display campaigns.
Rankings, numbers and statistics ! 10/25/2021

The 10 best Monoprix ads

A French company since 1932, the Monoprix brand has produced some great advertising campaigns. Here are our favourites.
The Media Buying Academy : Basics to get started 10/15/2021

Advertising mail: does it work?

Is advertising mail an underused channel? Is it still relevant and how does it work? So, does advertising mail work or not?
Ecology and advertising 10/08/2021

What is greenwashing?

Greenwashing or the marketing method of communicating to the public by falsely using the ecological argument.