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The Media Buying Academy : Basics to get started 03/26/2021

The End of Third-Party Cookies: are you ready?

The new regulation imposed by the CNIL on third-party cookies comes into force on 31st March 2021. This new rule will facilitate the refusal of cookies by Internet users.
Optimize your media budgets 03/25/2021

What is digital advertising ?

The media industry is not immune to the digitization of communication devices and platforms. Indeed, traditional media, such as outdoor advertising, is modernizing and adapting to new means of communi
Optimize your media budgets The Media Buying Academy : Basics to get started 03/24/2021

How to optimze your media plan

A good media plan must meet the advertiser’s communication objectives the best possible way, addressing the largest audience within the available budget.
Optimize your media budgets 03/23/2021

7 good reasons to use digital signage

Billboard is a medium that has developed enormously and now offers a wide range of media and devices.
Optimize your media budgets The Media Buying Academy : Basics to get started 03/17/2021

How to advertise on TV? Everything you need to know!

Would you like to start a TV advertising campaign? Before you get started, here are a few steps to follow to understand buying TV advertising space and how to proceed.
Optimize your media budgets 03/09/2021

Segmented TV: the new Eldorado for advertising?

In August 2020, a decree aimed at relaxing the television advertising regime was signed by the government allowing segmented advertising. But what does this mean for advertisers?
News 03/08/2021

The Covid-19 vaccination advertising campaign in France

Olivier Veran announced during his trip to Essonne on March 6th, the launch of an advertising campaign in the coming days to encourage French people to get vaccinated. And on March 9th, he then [...]
The Media Buying Academy : Basics to get started 03/04/2021

Understanding digital advertising

What is the difference with traditional advertising? Is digital advertising effective? Here are some insights to help you understand digital advertising.