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The Media Buying Academy : Basics to get started 04/04/2022

Launching a TV campaign: 9 mistakes to avoid

Launching a TV campaign is not always a simple matter, and we explain what mistakes to avoid in this article.
The Media Buying Academy : Basics to get started 03/08/2022

Why advertise on local TV channels?

Regional channels are strong links in the French television system. And they should not be forgotten when it is needed to communicate on a more local scale. Here is why.
The Media Buying Academy : Basics to get started 02/22/2022

TV targets

Do you want to make a TV commercial but don't know which target audience to reach? We give you all the information you need to find your audience!
The Media Buying Academy : Basics to get started 02/16/2022

Regulation of advertising displays

There are many regulations concerning billboards, and we give you all the information about them.
Rankings, numbers and statistics ! 01/28/2022

The figures on radio in 2021

Which is the most listened-to radio of the year? Which one worked the least in 2021? We tell you everything in this article!
Rankings, numbers and statistics ! 01/19/2022

The most listened podcasts in 2021

Discover the most listened to podcasts in France in 2021. Will we find the same top 20 as in 2020?
The Media Buying Academy : Basics to get started 01/14/2022

Local TV advertising VS segmented TV advertising: what are the differences?

Advertising on local TV or segmented TV are two very different things, we explain everything in this article!
Rankings, numbers and statistics ! 01/06/2022

TV audiences 2021

The figures for TV audiences in 2021 by Médiamétrie have been released! How long do French people watch TV? Which channels have been successful this year? We tell you everything!