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News 03/08/2021

The Covid-19 vaccination advertising campaign in France

Want to save time ? Get this article summarized in seconds with AI Summarize with AI Olivier Veran announced during his trip to Essonne on March 6th, the launch of an advertising campaign [...]
The Media Buying Academy : Basics to get started 03/04/2021

Understanding digital advertising

What is the difference with traditional advertising? Is digital advertising effective? Here are some insights to help you understand digital advertising.
Optimize your media budgets 02/23/2021

8 key facts about print advertising

La Presse est un média qui permet de toucher son audience de façon puissante et très qualitative. Passage en revue des chiffres & informations clés sur ce media stratégique.
The Media Buying Academy : Basics to get started 01/13/2021

Sponsorship or native podcast creation: which solutions for companies?

For a company, there are several solutions for getting into podcasting. The first is to buy advertising space on podcasts. The other way to promote your business is to create your own native podcast.
Optimize your media budgets The Media Buying Academy : Basics to get started 01/11/2021

Accelerating advertising on podcasts

Find data on the podcast market and how to invest in advertising on this medium.
Rankings, numbers and statistics ! 12/29/2020

Top of the most listened podcasts in France

Check out an overview of the most listened podcasts in France.
Rankings, numbers and statistics ! 12/29/2020

Top 10 of the most creative advertisements in 2020 in France

Here is the top 10 of the most creative advertisements in 2020 in France.
Social Media 12/23/2020

The quality of the followers, the crux of every Instagram account

Fans, subscribers, followers… Whatever their name, they represent the pillar of each social network account.