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The Media Buying Academy : Basics to get started 09/09/2021

7 advertising devices for effective local communication

Local advertising is a powerful and effective medium when you want to target a localized audience. We explain all about local communication with 7 different devices.
Seasonal : Don't miss the dates 09/02/2021

TOP 7 of the best back-to-school ads campaigns in 2021

Here are the 7 of the best back-to-school ads campaigns in 2021. We have selected them for their originality and their choice to expose their campaigns on different advertising media.
Rankings, numbers and statistics ! 07/13/2021

The effectiveness of press advertising

Following the results of a study conducted by ACPM and Ekimetrics, we can finally know if press advertising is effective. In your opinion, effective or not?
Optimize your media budgets 06/30/2021

Should you really communicate during the summer ?

We do encourage you to communicate in summer. Have a look at our advices !
Ecology and advertising 05/26/2021

Recycling your advertising: yes, it's possible with upcycling!

Did you know that you can give your advertising a second life by upcycling it? In France, companies recycle advertising posters and other communication media.
Ecology and advertising 04/21/2021

What is eco-responsible communication?

Eco-responsible communication is based on 3 pillars: eco-design, ethics and governance.
Ecology and advertising 04/21/2021

How to limit the environmental impact of an advertising campaign?

Want to save time ? Get this article summarized in seconds with AI Summarize with AI This year is more than ever a year of ecological awareness. We are regularly asked [...]
Rankings, numbers and statistics ! 04/19/2021

Top advertisers in France in 2020

The Kantar study released a few days ago shows the results of the top 100 advertisers in 2020. A particular year marked by Covid-19 which is reflected in the results of the ranking.