In the coming years, numerous geopolitical, health, and environmental challenges will unfold to combat an environmental, demographic, societal, and systemic crisis. In fact, we are increasingly witnessing new initiatives and awareness to reinvent the world of tomorrow, especially in terms of ecology. Companies are at the heart of this change and are implementing impactful CSR (Corporate Social Responsibility) strategies. Communications and marketing are turning towards new, more responsible practices. But how can we communicate more responsibly? Eco-responsible communication is based on three pillars:
The Principle of Eco-Design
Eco-design is one of the fundamental principles advocated by the Agency for Ecological Transition. Making eco-responsible advertising begins with the choice of communication methods with a low impact on the environment, such as:
- Supports with low energy consumption or made from ecological materials
- Posters made from recycled paper and/or with vegetable-based inks
- Optimization of packaging and waste that the communication campaign can produce
- etc.
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Eco-responsible communication is also an ethical stance. We hear a lot about "Greenwashing," also known as eco-whitewashing. This marketing practice involves the excessive or misleading use of ecological or eco-responsible codes (the color green, deceptive green vocabulary like "natural freshness," "Perfume with natural extracts," visuals of trees, flowers, etc.). This practice can be likened to false advertising. When an ecological argument is put forward in communication, it must then be verifiable and real. Finally, the advertising message must not lead to non-eco-responsible behavior (waste, pollution, etc.).
Getting Everyone Involved in a Responsible Approach
Governance is the last pillar of the recommendations of the Agency for Ecological Transition. This recommendation involves involving all stakeholders in an ecological and responsible approach.
In summary, the idea is that everyone should participate in environmentally friendly actions. This means that it is not the responsibility of just one person or one organization, but of everyone.
The goal is to create an open dialogue and share information so that everyone understands why it is important to take care of the environment.
It also involves establishing rules and laws to protect the environment and monitoring how our actions affect nature.
In short, environmental governance encourages all of us to work together to protect the planet. This means that we must collaborate, understand environmental issues, and above all, act responsibly to preserve our environment. It's a collective effort for a more sustainable future.
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