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Ecology and advertising 10/08/2021

What is greenwashing?

Greenwashing or the marketing method of communicating to the public by falsely using the ecological argument.
The Media Buying Academy : Basics to get started 10/04/2021

How to measure the effectiveness of an outdoor advertising campaign?

Outdoor advertising is one of the most common ways to advertise. And measuring the effectiveness of your campaign is a complex task. We explain it all in this article.
The Media Buying Academy : Basics to get started 09/30/2021

How to track the performance of a TV ad?

Don't know how to track the performance of your TV ad? This article is for you.
The Media Buying Academy : Basics to get started 09/30/2021

How to make a successful Drive to Web TV ad?

Making effective TV advertising, yes! But how do you direct consumers to the web? We tell you everything in this article.
The Media Buying Academy : Basics to get started 09/16/2021

How to identify your marketing target?

Knowing your marketing target perfectly allows you to find customers, keep them loyal and adopt appropriate communication. Find out how to identify your marketing target in this article.
The Media Buying Academy : Basics to get started 09/09/2021

7 advertising devices for effective local communication

Local advertising is a powerful and effective medium when you want to target a localized audience. We explain all about local communication with 7 different devices.
Seasonal : Don't miss the dates 09/02/2021

TOP 7 of the best back-to-school ads campaigns in 2021

Here are the 7 of the best back-to-school ads campaigns in 2021. We have selected them for their originality and their choice to expose their campaigns on different advertising media.
Rankings, numbers and statistics ! 07/13/2021

The effectiveness of press advertising

Following the results of a study conducted by ACPM and Ekimetrics, we can finally know if press advertising is effective. In your opinion, effective or not?