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Ecology and advertising 11/09/2021

What are the media's green initiatives?

Brands are massively engaged in new eco-responsible approaches. But how do the media manage to invest in respecting the environment?
Optimize your media budgets 11/02/2021

3 essentials tools to measure the performance of your display campaigns

Here are 3 essentials tools to better understand the results of your display campaigns.
Rankings, numbers and statistics ! 10/25/2021

The 10 best Monoprix ads

A French company since 1932, the Monoprix brand has produced some great advertising campaigns. Here are our favourites.
The Media Buying Academy : Basics to get started 10/15/2021

Advertising mail: does it work?

Is advertising mail an underused channel? Is it still relevant and how does it work? So, does advertising mail work or not?
Ecology and advertising 10/08/2021

What is greenwashing?

Greenwashing or the marketing method of communicating to the public by falsely using the ecological argument.
The Media Buying Academy : Basics to get started 10/04/2021

How to measure the effectiveness of an outdoor advertising campaign?

Outdoor advertising is one of the most common ways to advertise. And measuring the effectiveness of your campaign is a complex task. We explain it all in this article.
The Media Buying Academy : Basics to get started 09/30/2021

How to track the performance of a TV ad?

Don't know how to track the performance of your TV ad? This article is for you.
The Media Buying Academy : Basics to get started 09/30/2021

How to make a successful Drive to Web TV ad?

Making effective TV advertising, yes! But how do you direct consumers to the web? We tell you everything in this article.