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The Media Buying Academy : Basics to get started 07/15/2022

What is the customer journey?

Want to save time ? Get this article summarized in seconds with AI Summarize with AI The customer journey, taken from the world of marketing, is often used for companies [...]
The Media Buying Academy : Basics to get started 07/11/2022

More inclusive advertising with TV commercials audio description

Want to save time ? Get this article summarized in seconds with AI Summarize with AI Audio-Description of TV commercials is a real challenge for brands, but an essential [...]
The Media Buying Academy : Basics to get started 06/16/2022

What is the difference between an advertising agency and an advertiser?

It is easy to confuse the role of an advertising network with that of an advertiser, so we define these two terms and explain their role.
The Media Buying Academy : Basics to get started 05/31/2022

What is media buying?

Find out how media buying works and the steps required to make it happen.
The Media Buying Academy : Basics to get started 05/30/2022

What is programmatic TV?

Segmented TV, traditional TV... And what is programmatic TV? We explain everything in this article.
The Media Buying Academy : Basics to get started 05/10/2022

Specialized press and trade press: is there a difference?

Find out what the specialized press and trade press are, and what advertising benefits they present.
The Media Buying Academy : Basics to get started 05/05/2022

How to make an effective radio advertisement?

Find out how to design your radio ad. How to make your commercial effective? We tell you everything in this article!
The Media Buying Academy : Basics to get started 05/03/2022

What are the regulations on press advertising?

Do you want to advertise in the press but are wondering about regulations or bans? We tell you everything in this article!