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Optimize your media budgets The Media Buying Academy : Basics to get started 04/22/2025

Penetration rate calculation and definition

Penetration rate calculation will hold no secrets for you! Learn how to use it to dominate your market and gain an edge over your competitors.
Optimize your media budgets The Media Buying Academy : Basics to get started 04/18/2025

Buyer Persona: Concrete example and ready-to-use template

Buyer Persona: detailed example and free template for creating your ideal customer profile. Follow our guide to optimizing your marketing strategy!
Optimize your media budgets 04/11/2025

How to create a catchy advertising poster?

Discover the secrets to designing a compelling advertising poster that instantly captivates your target audience.
Optimize your media budgets 04/08/2025

What are press ads rates ?

Here are some tips to know the advertising rates in the newspapers and magazines for your future campaign settings.
Optimize your media budgets 04/08/2025

Formats of press inserts

When you want to advertise in a newspaper, you should be aware that there are several possible formats and of course a different price scale depending on the format chosen.
Optimize your media budgets 03/28/2025

How much does a radio spot cost?

Advertising on national or local radio may cost less than you think. Come and discover the prices for a radio spot.
Optimize your media budgets The Media Buying Academy : Basics to get started 03/21/2025

How is the CPM calculated?

Find out how to calculate CPM (Cost Per Thousand) to optimise your advertising campaigns. Understand the formula and maximise your return on investment.
Optimize your media budgets The Media Buying Academy : Basics to get started 03/06/2025

ROI calculation for marketing campaigns

Learn how to calculate the ROI of your marketing campaign to optimize your advertising spend and maximize your sales.